Home

*Please note that this training will be conducted in Chinese*



Government communication is an art, and the sense of propriety is very important! Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government. Improving the writing level of government communication documents is of great significance to promoting government affairs (GA) and even business operations of enterprises.


  • Application Practice: Government communication documents see the big from the small. The scope of application covers a variety of practical details of the GA system. It can be said that it is the anchor point to show the effectiveness and value of GA on the basis of long-time systematic work. At the same time, the training strives to give appropriate approach suggestions from the timing and perspective of government engagement.
  • Wide Range: Various topics covered in previous GA training, including government relations, policy research, advocacy, issue management, strategic development, and even cultural differences between China and the West, are all converged in the GA work matrix through writing different documents for communicating different matters.
  • From Simple to Profound: From the basic skills of GA work, to the language requirements under various complex types and situations, as well as the most challenging macro-strategic communication, relevant communication documents play a key role in solving core work concerns.


Based on policy theory and a large number of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders at all levels in a more accurate, effective and standardized manner.


Course Outline

1. GA work system and the important role of writing government communication documents

2. Basic writing principles and writing scenario analysis

3. Writing types and guidance of government communication documents

4. The role of government affairs professionals


Course Agenda

Ÿ July 5 2:00-4:00PM

Ÿ July12 2:00-4:00PM

Ÿ July19 2:00-4:00PM

Ÿ July 26 2:00-4:00PM



Note: After the class, some training PPT and communication document framework/ templates that do not involve actual cases will be sent to the trainees.


Speakers

  • 袁元 (合伙人、高级总监 at 远海鹰咨询)

    袁元

    合伙人、高级总监 at 远海鹰咨询

Tickets

AmCham Cardholder
Member Price RMB 2,880
Employee of Member Company
Standard Price RMB 2,880
Non-Members
Standard Price RMB 3,880