Reinvent Comms with AI

This event will be held in Chinese with English materials.



The Microsoft China Communications team is excited to announce an upcoming workshop titled "Reinventing Communications with AI." This event aims to explore the transformative potential of artificial intelligence in the field of communications. As AI continues to evolve, it offers unprecedented opportunities to enhance how we connect, collaborate, and convey information.


The workshop will delve into various aspects of AI-driven communications, including the integration of AI tools in daily workflows, the use of AI for content creation and analysis, and the impact of AI on strategic communication planning. Attendees will gain insights into the latest Microsoft AI technologies and how they can be leveraged to improve efficiency, accuracy, and engagement in communications.


This event is designed for communications professionals. Join us to learn from industry experts, participate in interactive sessions, and network with peers who share a passion for innovation.


Event Details:

  • Event format: In-person, @MTC, Microsoft Building
  • Time & Date: Tuesday, 1:30 PM to 4:00 PM, October 29
  • Language: Chinese, with English materials
  • Contact: Yoyo Wu, ywu@amchamchina.org

Note:

  • Registration is required and, due to limited capacity, we cannot accept registrations at the door. Please RSVP in advance.

Agenda

1:30 PM - 2:00 PM
Registration
2:00 PM - 2:05 PM
Opening Speech by AmCham China
2:05 PM - 3:30 PM
Keynote Speech with Live Demo by Microsoft Executive and Comms Team
3:30 PM - 4:00 PM
Hands-on Experience and Mingling

Speakers

  • Mark Dreyer (Senior Director of AmCham China)

    Mark Dreyer

    Senior Director of AmCham China

    Mark Dreyer is the Senior Director of Marketing and Communications at the American Chamber of Commerce in China (AmCham China). Before joining AmCham China in July 2018, he was the Senior Communications Manager at the Cheung Kong Graduate School of Business.

    Prior to switching to his current focus on corporate and strategic communications, Mark had various roles in the media. Formerly a football reporter with Sky Sports in the UK, he has also been a reporter and producer for both Fox Sports and AP Sports in the US, before moving to China ahead of the 2008 Beijing Olympics. He has since covered seven Olympic and Paralympic Games as an accredited journalist and has reported on sports events in five different continents, and has interviewed stars including Pele and David Beckham.

    He has worked with a number of media outlets in China and is regularly asked to comment on the Chinese sports industry for BBC, CNBC, Bloomberg, Financial Times and many others. His book, “Sporting Superpower: An Insider’s View on China’s Quest to Be the Best”, which attempts to unravel the parallel threads of politics, economics and sports in China, was published in 2022.

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  • Michael Jong (Vice President of Comms at Microsoft GCR)

    Michael Jong

    Vice President of Comms at Microsoft GCR

    庄海欧 Michael Jong is the Vice President of Communications at Microsoft GCR. With extensive experience in strategic communications and a deep understanding of the technology landscape, Michael has been instrumental in driving impactful communication initiatives across the region. His leadership and innovative approach have significantly contributed to enhancing Microsoft's brand presence and engagement in GCR and broader markets.

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  • Ming Cong (Comms Director of Microsoft China)

    Ming Cong

    Comms Director of Microsoft China

    从明 Ming Cong is the Director of Communications at Microsoft China, where they have made significant strides in the realm of commercial communications. With a keen eye for strategic planning and a deep understanding of the market, Ming has successfully led numerous high-impact campaigns that have elevated Microsoft's brand visibility and engagement in China. Their expertise in media relations, crisis communication, and stakeholder management has been pivotal in navigating complex communication challenges and driving the company's commercial success.

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  • Steffi Cao (Comms Director of Microsoft China)

    Steffi Cao

    Comms Director of Microsoft China

    曹磊 Steffi Cao is a distinguished communications professional as Comms Director at Microsoft China, specializing in consumer communications. Steffi has a proven track record of crafting compelling narratives that resonate with diverse audiences. Her innovative approach to consumer engagement has led to the successful execution of numerous high-profile campaigns, significantly boosting brand loyalty and visibility. Steffi's expertise in leveraging digital platforms and social media has been instrumental in driving consumer-centric strategies that align with Microsoft's vision and values.

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Venue

MTC, Microsoft Building 2 / 微软北京MTC会议室

4F, No 5. Danling St, Haidian District, Beijing
北京市海淀区丹棱街5号微软大厦2号楼4层

Beijing, China

If you have any questions please contact Yoyo Wu

Contact Organizer

01085190887

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