Course Overview
Storytelling is all about sharing plots and emotions to seek dreams and gain insights. (PEDI)
故事是通过共享体验和情感，结伴寻找幸福，认识世界。
The reason there is a move toward the use of storytelling is because it works. In addition to the persuasion based on logic in workplace expression, the influence of stories is getting more and more attention.
▧ Stories contribute to the brand communication and inheritance of corporate culture. Your personal story, product and service story, and management story make the corporate culture or the motivation of change from abstract to concrete.
▧ Stories can help customers put aside their precautions and focus on listening. Stories can help us build stronger relationships with our customers.
▧ Stories can make it easier for customers to remember you and your thoughts. Storytelling allows the audience to enter the scene you describe, thereby making your ideas and influence more prominent.
This course helps trainees master the key elements (PEDI: "Plot/Emotion/Dream/Insight") of a story and practical story models, as well as the key skills to make the story more colorful and impressive. PEDI storytelling aims to create your own story database to deal with different internal and external situations.
Training Details
- Format: Offline Workshop
- Time & Date: 9：00 AM to 5:00 PM, 30 Jun
- Language: Chinese
- Contact: Lisa Yuan, lyuan@amchamchina.org, 010-8519 0864
Cancellation Policy
If you cannot attend a training you have registered for, please cancel your registration no later than TWO working days before the training. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for training costs. To cancel please email lyuan@amchamchina.org. Your cooperation in this matter supports AmCham China in maintaining the quality of its training and is appreciated by your fellow members and the organization.
表达力即是影响力。
职场表达除了基于逻辑的说服，故事的影响力越来越受到重视。
▧ 故事有助于品牌的传播和企业文化的传承
您的个人故事、产品与服务的故事、管理的故事，让企业文化或变革动因从抽象到具体。
▧ 故事可以帮助客户放下防备心理，专注于倾听。
故事可以帮助我们与客户之间建立更有力、更牢固的关系。
▧ 故事能够让客户更容易记住您个人，记住您的想法
讲故事可以让听众进入您所描述的场景，从而让您的想法和影响力更突出。
本课程以商业故事和企业文化故事为核心，帮助学员掌握故事的关键要素和实用模型，以及让故事更加出彩、直入人心的关键技巧，全面拥有"事·情·梦·想"（PEDI）四维故事力；同时针对不同对内及对外的职场情境，现场打造属于自己的文化故事作品
课程细节
- 课程形式: 线下工作坊
- 时间与日期: 6月30日 早9点 —下午5点
- 语言 : 中文
- 如您有任何问题，请联系Lisa Yuan, lyuan@amchamchina.org, 010-8519 0864
取消政策
如果您无法参加已经报名缴费的培训课程，请在至少2个工作日前取消您的注册。如果您不能及时通知AmCham China取消您的课程，我们将按照课程实际费用收取。如需要取消并申请退款，请联系lyuan@amchamchina.org。感谢您的合作与支持。
Course outline 课程大纲
▧Start the story journey
●What is story
●Why storytelling
●Application scenarios
▧PEDI storytelling
●Plot: What happened
●Emotion: Feeling | Affection | Empathy
●Dream: Happiness | Bright future
●Insight: Meaning | Value | Idea
▧Build a story
●Character (Who is the hero?)
●Time & location
●Tortuous plot (Challenge and plot twist)
●Emotion curve
●Ever-changing dream
●Core points
▧Speak up!
●Who helped/supported/
protected/saved you?
●What info did you get?
▧My "brand"
●My story
●Who are you? (Role)
●Value orientation
●Choice under pressure
●Core proposition: speak for yourself/company
▧Corporate culture story
●4 dimensions of corporate culture
●Culture and values
●Behavior Check-List
●Key words of corporate cuture
●From abstract to concrete
●From material to story
●PEDI of your company
▧Value Story
●Value: WIIIFM
●From trouble to happiness
●The lost beauty
●Butterfly wings and mind-blowing
▧Success Story
●"TO BE" is success
●Reproducible experience
●CARRY Model
▧Let the story shine
▧360 Expression
▧Comments and feedback
▧开启故事之旅
●什么是故事
●为什么讲故事
●职场应用场景
▧四维故事力
●事(Plot)：发生了什么
●情(Emotion)：情绪/情感/共情
●梦(Dream)：预见幸福
●想(Insight)：想法/洞察/思考
▧搭建故事
●人物（谁是英雄？）
●时间、地点
●曲折的情节（挑战与逆袭）
●情感曲线
●不断变化的梦
●核心观点
▧挺身而说
●你的贵人
●听到什么？
▧"我"的品牌
●"我"的故事
●你是谁？（角色）
●价值观倾向
●压力下的选择
●核心主张：为自己/公司代言
▧企业文化故事
●文化与价值观
●价值观>行为Check-List
●文化关键词
●从抽象到具体
●从素材到故事
●企业的PEDI（事·情·梦·想）
▧"价值"故事
●价值：与我何干
●从困境到"美好和幸福"
●遗失的美好
●蝴蝶翅膀与新脑洞
▧"成功"故事
●"TO BE"即是成功
●可复制经验
●CARRY模型
▧让故事光彩夺目
▧360表达
▧故事的点评与反馈
