This is a past event. Registration is closed. View other AmCham China events.
Jesse Liu
Director of Marketing APAC at NetApp (Shanghai) Commercial Co., Ltd.Jesse Liu is the Director of Marketing covering NetApp APAC. He is responsible for developing the cloud marketing strategy for APAC and deployment of strategic marketing programs through a close collaboration with the headquarter and field business. After setting up the Joint venture with Lenovo in China, he is also taking the responsibility to drive the growth in China and providing guidance to the Lenovo NetApp JV marketing team.
Before the current role he’s the Director of Marketing at NetApp covering Greater China, South Korea and ASEAN (Association of Southeast Asian Nations). He is responsible for driving the Greater China (including mainland China, Hong Kong and Taiwan), Korea and ASEAN marketing strategy. His team is responsible for all aspects of marketing functions like Public Relations, Analyst Relations, Branding, Channel Pathway Marketing and Go-to-Market strategies.
Jesse joined NetApp in 2011 as Director for GC Marketing and led a series of marketing initiatives such as Integrated Marketing, Brand Promotion, Content Marketing, NetApp Innovation Forum, Digital Marketing Transformation, with widely recognition in the marketing field.
Prior to NetApp, Jesse worked at EMC where he was the Director of Channel Pathway Marketing for China. He initiated series channel marketing programs which resulted successful commercial business expansions for EMC in China. Prior to that, Jesse was IBM STG (Systems & Technology Group) Marketing Head and his responsibility ranged from Enterprise Product Management, Vertical Industry Marketing Management, Grid Computing Marketing to Solution Partner Development. He started his career at Beijing HUASUN Computer Co., Ltd., a joint venture invested by the 6th Research Institute under Ministry of Electronic Industry of China.
Jesse earned an EMBA degree from Peking University and a bachelor’s degree in Industrial Management and International Trade from Dalian University of Technology (DLUT); He also studied at the National School of Development (NSD) at Peking University, formerly China Center for Economic Research (CCER). Jesse was invited to present how to build corporate branding at the International Business School of Xi’an Jiaotong-Liverpool University (XJTLU). He published many articles regarding Marketing Management, Digital Marketing and IT Innovation, etc.
About NetApp
Headquartered in Sunnyvale, Silicon Valley, NetApp (NASDAQ: NTAP) is the data authority of hybrid cloud. NetApp provides a full range of hybrid cloud data services which simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation, empowering customers to change the world with data. NetApp operates in more than 150 countries and regions around the world. NetApp has strategic partnership with Cisco, Microsoft, NVIDIA, Broadcom, RedHat, Veem, AWS, Google Cloud, Alibaba Cloud, etc. NetApp is honored to be named as a Great Place To Work (GPTW) with its outstanding enterprise culture. For more details, please visit www.netapp.com.