Course Outline:
Government Affairs: From Good to Great:
What has changed in the New Normal, and how should GA professionals be prepared for the new challenges?
How to think strategically about government affairs?
External Stakeholder Mapping:
When presented with a specific advocacy goal, how to design advocacy strategy, who to engage and how to find “win-win” opportunities?
How to establish a systematic and professional government relations network to achieve the business objective?
Internal Stakeholder Management and Communication: 
How to engage and influence different functions so that they can support advocacy goals?
How to craft concise talking points for senior executives from headquarters?
How to present to senior executives with logic and assertiveness?
Three key elements of policy research:
• Monitoring: How and where to get useful information and monitor the developments of certain policy
• Analysis: How read between the lines given the context, and come up with your own impact analysis
• Reporting: How to explain the non-explainable and provide solution-driven recommendations to business or headquarters.

Special Registration Information:
You must register in advance. Walk-ins will not be accepted. Attendees need to pay by June 12, 2017. Limited spots are available and attendance is given on a first-come, first-served basis.