Event Details

JLL released a new whitepaper entitled <Coworking – Fad or Fixture?> today to examine the causes behind the recent proliferation of coworking in China, and considers how office occupiers can integrate coworking into their real estate strategies.

The concept of coworking emphasizes creating a space that supports collaboration, openness, knowledge sharing, innovation, and user experience. While these spaces were nearly nonexistent in China as recently as early 2015, they have grown exponentially in the nation’s Tier 1 and Tier 1.5 cities. Take Beijing and Shanghai as example, more than 500 coworking sites have been set up in these two key cities over past 18 months. Today, China is home to some of the best-known firms in the coworking industry such as US-based We Work – which officially entered China in 2016, and has already secured three locations in Shanghai – and the coworking brand 3Q launched by SOHO China in 2015.

We cordially invite you to the launch event of this whitepaper which explores the state of play for coworking in China, and assesses how corporate occupiers can integrate coworking into their real estate strategies. The paper highlights the following aspects:
• Key driving factors for China’s coworking boom
• Advantages of coworking for corporate occupiers
• Benefits and risks of five co-working models


3 PM - 3:30 PM
Registration and network
3:30 PM - 4 PM
4 PM - 4:30 PM
Panel discussion
4:30 PM - 5 PM
Q & A
5 PM - 6 PM
Networking with drinks


  • Eric Hirsch (Regional Director, Head of Markets at JLL)

    Eric Hirsch

    Regional Director, Head of Markets at JLL

    Current responsibilities
    Eric Hirsch is the head of JLL’s Commercial business in Beijing. He is responsible for developing strategy, business priorities and driving international best practices for the Firm and is a member of the Regional Tenant Representation Board. A true leader in Beijing’s office space market, in 2015, Eric led over 200 Beijing leasing transactions covering over three and a quarter million square feet. Eric has a superb 85 percent repeat business rate and extremely high client satisfaction scores, along with the lowest team staff turnover in Beijing. Eric has been with JLL in Beijing since 2004 and was instrumental in building up the Firm’s local tenant representation team prior to assuming his current role as the head of Markets. Eric is also honored to have contributed to the development of the city of Beijing during the run-up to the Beijing 2008 Olympics, a critical time in the development of Beijing’s skyline, working with companies in such notable projects, including: the World Financial Center, China World Tower, etc.

    Previous experience
    With over 23 years of real estate experience in China and the US market, Eric is one of the foremost commercial property experts in the Beijing real estate market. His expertise covers marketing consultancy of major commercial developments, portfolio leasing, general market agency and tenant representation. He has worked on major projects in New York and Beijing including representing tenants such as AP, Amazon, Commerzbank, Deutsche Bank, BHP Billiton, Baker & McKenzie, Cisco Systems, Dewey Ballantine, DLA Piper, Honeywell, KPMG, Sony Ericsson, Marsh McLennan, UBS, JP Morgan and Volkswagen since then.

    He has been involved in over USD 1.5 billion worth of office leasing transactions during his career.

    Education and affiliations
    Eric holds a BA in History from the Pennsylvania State University. He has also won industry and internal company awards, including:

    • Extraordinary Business Result of team (Multiple wins)
    • Extraordinary Business Result of Individual (Multiple wins)

    Eric is on the Board of Governors and the Chairman of the Real Estate Forum at the American Chamber of Commerce in China and on the Board of Directors of the Surmang Foundation. He has also led training for two of the “Big Four” accounting firms and has been a guest lecturer on real estate at China’s most elite universities, including: Peking University and Tsinghua University. He is also licensed in New York.

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  • Steven McCord (Head of Research, North China at JLL)

    Steven McCord

    Head of Research, North China at JLL

    Current responsibilities
    As the Head of Research for the North China region, Steven leads a team of eleven research analysts that cover the office, retail, residential and industrial property markets in six major north China markets. In addition, Steven is the Head of Retail Research for Asia. Steven monitors and comments on shopping centre supply, demand and performance trends across major cities in Asia as well as 30 major cities in China. He also leads site selection studies for large international retailers expanding in the China market. Steven's work also appears in research publications, such as the Property Digest, detailed quarterly presentations as well as the Real Estate Intelligence Service, an institutional data subscription service. He also undertakes market studies and competition analysis consultancy projects on behalf of developers and investors to help plan their real estate strategies for the China market.
    Previous experience
    Steven joined Jones Lang LaSalle research in Shanghai in 2006 and spent several years focusing on the Shanghai and east China office markets. Prior to joining the real estate industry, he worked in market research, serving diversified industries, including scientific equipment, food and biotechnology.
    Head of Research, North China
    Head of Retail Research, Asia
    Lead analyst for the China retail sector
    Education and affiliations
    • Masters in Pacific International Affairs, international management concentration
    University of California, San Diego, United States, 2005
    • Bachelor, Management Science, Information Systems, and International Business
    Pennsylvania State University at University Park, United States, 2003

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Free Attendance
Standard Price Free

About M2M Series

The M2M series (Member-to-Member) is AmCham China’s commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China’s name and participation by AmCham China’s personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.

Special Registration Information

Attendance is free for all AmCham China members and employees of member companies. Please register online to reserve your spot. Non-members are welcome to join if space permits. Please contact Catherine Liu (cliu@amchamchina.org) for non-member registration.