Event Details

Pay online and get an even bigger discount - attend this event for just RMB 90!

Running effective events that deliver return on investment and develop the company brand is a key element of marketing. Whether you are organizing small seminars, workshops and webinars, large multi-stakeholder conferences, or community fundraisers, there are a number of factors to consider during the planning and execution stages, and after an event. Defining your core objectives in terms of Return On Investment (ROI) is key and involves everything from gauging the profile of attendees and sponsors, to lead generation, to brand building and broadening your marketing database. It is also crucial to measure ROI vs budget, to make sure everything runs smoothly, and to deliver and track post-event follow-up activities.

Kiran Patel, Marketing and Events Director at Lehman Brown, and Olivia Ji, COO of EventBank, will discuss event best practices and how you can utilize and optimize data and technology to generate ROI.

This event was postponed from March 29 due to urgent schedule conflict of a speaker.


6:00 PM - 6:30 PM
6:30 PM - 7:15 PM
Presentation 1
7:15 PM - 8:00 PM
Presentation 2
8:00 PM - 8:30 PM
8:30 PM - 9:00 PM
Networking Reception


  • Olivia Ji (COO and Co-Founder  of EventBank)

    Olivia Ji

    COO and Co-Founder of EventBank

    Olivia is the COO and co-founder of EventBank, a relationship engagement software platform integrating event and membership management, CRM, email marketing, and project management into one effective event solution. She has almost 20 years of experience in marketing and media, both as an entrepreneur and executive. Before co-founding EventBank, she was running CEBEX Group that consults for companies like Haier and Greenland and hosts hundreds of industry conferences under the China Entrepreneurs (CE) brand. Olivia was involved with successfully incubating multiple start-up companies and has assisted other companies in raising venture capital and private equity. She holds a Masters in Marketing and Accounting from the University of Sydney.

    view more
  • Kiran  Patel (Marketing & Communications Director of LehmanBrown International Accountants )

    Kiran Patel

    Marketing & Communications Director of LehmanBrown International Accountants

    Kiran Patel has been living in China since 2004 and is currently the Marketing & Communications Director of LehmanBrown International Accountants, a China focused accounting, taxation and business advisory firm, combining years of international expertise with practical China experience and knowledge. He has gained vast experience across both MNC and SME businesses. Kiran has taken various external positions of responsibility and is proactive in the British Chamber of Commerce in China, sitting on the Exco and co-chairing the Marcoms Forum. He is an active member in the business community. He is also known for being an active organiser of the annual British Charity Ball, one of Beijing’s largest foreign business community fundraising events.

    view more


AmCham Cardholding Member
Member Price (Pay at the door) RMB 150
Employee of Member Company
Door Price RMB 250
Door Price RMB 600

Terms And Conditions

Attending an Event
Events have limited seating, so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Most of our events are in English and off the record, but please check the webpage for each event to avoid disappointment.

Advance Tickets and Discounts
Members can receive a discount by purchasing an advance ticket at least 24 hours before the day of the event. You must pay online at the time of registering for the event to be eligible for a discount.
Discounts will not be available to members at the door.

Receipts (fapiao)
You can receive your fapiao when you arrive for an event provided that you buy an advance ticket and pay online at least 1 working day before the event and you provide the correct information for your fapiao at that time. You can leave details of the type of fapiao you need on the registration and payment page.
Event attendees can request a fapiao at the door or up to two months after the event. Requests made after that time will not be accommodated. Please contact the AmCham China staff member responsible for organizing your event.
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will forfeit the fee you have already paid.

To cancel you can: 1) cancel directly online through the Eventbank platform on which you registered or 2) contact the AmCham China staff member responsible for organizing your event.