Pay online and get an even bigger discount - attend this event for just RMB 90!
Running effective events that deliver return on investment and develop the company brand is a key element of marketing. Whether you are organizing small seminars, workshops and webinars, large multi-stakeholder conferences, or community fundraisers, there are a number of factors to consider during the planning and execution stages, and after an event. Defining your core objectives in terms of Return On Investment (ROI) is key and involves everything from gauging the profile of attendees and sponsors, to lead generation, to brand building and broadening your marketing database. It is also crucial to measure ROI vs budget, to make sure everything runs smoothly, and to deliver and track post-event follow-up activities.
Kiran Patel, Marketing and Events Director at Lehman Brown, and Olivia Ji, COO of EventBank, will discuss event best practices and how you can utilize and optimize data and technology to generate ROI.
This event was postponed from March 29 due to urgent schedule conflict of a speaker.
Olivia is the COO and co-founder of EventBank, a relationship engagement software platform integrating event and membership management, CRM, email marketing, and project management into one effective event solution. She has almost 20 years of experience in marketing and media, both as an entrepreneur and executive. Before co-founding EventBank, she was running CEBEX Group that consults for companies like Haier and Greenland and hosts hundreds of industry conferences under the China Entrepreneurs (CE) brand. Olivia was involved with successfully incubating multiple start-up companies and has assisted other companies in raising venture capital and private equity. She holds a Masters in Marketing and Accounting from the University of Sydney.
Marketing & Communications Director of LehmanBrown International Accountants
Kiran Patel has been living in China since 2004 and is currently the Marketing & Communications Director of LehmanBrown International Accountants, a China focused accounting, taxation and business advisory firm, combining years of international expertise with practical China experience and knowledge. He has gained vast experience across both MNC and SME businesses. Kiran has taken various external positions of responsibility and is proactive in the British Chamber of Commerce in China, sitting on the Exco and co-chairing the Marcoms Forum. He is an active member in the business community. He is also known for being an active organiser of the annual British Charity Ball, one of Beijing’s largest foreign business community fundraising events.
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Event attendees can request a fapiao at the door or up to two months after the event. Requests made after that time will not be accommodated. Please contact the AmCham China staff member responsible for organizing your event. Cancellation Policy If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will forfeit the fee you have already paid.
To cancel you can: 1) cancel directly online through the Eventbank platform on which you registered or 2) contact the AmCham China staff member responsible for organizing your event.