Running effective events that deliver return on investment and develop the company brand is a key element of marketing. Whether you are organizing small seminars, workshops and webinars, large multi-stakeholder conferences, or community fundraisers, there are a number of factors to consider during the planning and execution stages, and after an event. Defining your core objectives in terms of Return On Investment (ROI) is key and involves everything from gauging the profile of attendees and sponsors, to lead generation, to brand building and broadening your marketing database. It is also crucial to measure ROI vs budget, to make sure everything runs smoothly, and to deliver and track post-event follow-up activities.
Kiran Patel, Marketing and Events Director at Lehman Brown, and Olivia Ji, COO of EventBank, will discuss event best practices and how you can utilize and optimize data and technology to generate ROI.
This event was postponed from March 29 due to urgent schedule conflict of a speaker.