Event Details
当前中国经济回稳，而企业降本增效已成普遍现象，企业相对频繁地进行战略与组织调整，直接影响了大部分企业员工的敬业度、满意度与信心度；同时，由于媒体形态、职场人代际等变化，员工比以往更关注企业在价值观相关议题上的行为与文化，并容易在社交媒体上进行公开表达，这为正在推进的企业变革，带来了更多阻力。在这样的背景下，企业如何开展高质量的对内沟通，提高公司可持续发展，对企业来说变得至关重要。通过建立有效的沟通策略，提高ESG表现，不仅可以保护企业的声誉和信任度，还可以吸引更多的投资者和消费者。
AmCham MAP工作组长期关注业界主流的传播实践，并以此为基础，积极向前探索传播专业的可能性与贡献力。6月21日，中国美国商会邀请爱德曼中国区高级副总裁、《国际公关》专栏作者仲佳伟、博然思维合伙人梁启春，微软运营、传播及公共事务副总裁商容女士，围绕对内沟通中涉及的员工价值观冲突、敏感事件管理、ESG沟通策略等议题，展开讨论，期待为各位会员带来更多启发。
活动详情：
- 活动地点：北京市朝阳区盈科中心东一门3层，中国美国商会华盛顿办公室
- 时间和日期：6月21日星期五10:00 AM - 12:00 PM
- 语言: 中文
- 联系方式: Dandan Li, dli@amchamchina.org;
注意事项：
- 退款申请截止时间为6月19日北京时间17:00 PM。
- 如使用会员门票，请使用会员企业电子邮件地址进行注册。
- 电子发票将在6月28日前发送到您注册的邮箱中。
- 请注意活动为闭门会，不允许记录。
China's economy is stabilizing gradually, and cost reduction and efficiency improvement have become common practices among enterprises. Companies make strategic and organizational adjustments more frequently, which directly affects employees' engagement, satisfaction, and confidence. Additionally, due to changes in media forms and workplace generational dynamics, employees pay more attention to corporate actions and culture related to values issues and are more likely to express themselves publicly on social media. This brings more resistance to the ongoing corporate changes. In this context, how companies conduct high-quality internal communication to enhance sustainable development has become crucial. By establishing effective communication strategies and improving ESG performance, companies can build their reputation and trustworthiness while attracting more investors and consumers.
The AmCham MAP working group focuses on communication practices and actively explores the potential and contribution of communication professionalism. On June 21, AmCham China invited Edelman's Senior Vice President, "International Public Relations" Columnist, Zhong Jiawei, Brunswick Partner QC Liang, and Microsoft Vice President of Operations, Communication, and Public Affairs, Shang Rong, to discuss topics such as employee value conflicts in internal communication, sensitive event management, and ESG communication strategies. We hope to bring more inspiration to our members through this discussion.
Event details:
- Location: AmCham Washington office, 3F, East Gate 1, Pacific Century Place, 2A Workers' Stadium North Road, Beijing
- Date and Time: Friday, June 21, 10:00 AM - 12:00 PM
- Language: Chinese
- Contact: Dandan Li, dli@amchamchina.org
Notes:
- Refund application deadline: June 19, 17:00 PM Beijing time
- If using a member ticket, please register with your member company's email address.
- E-fapiao will be sent to your registered email by June 28.
- Please note this is a closed-door and off-the-record event.
