Measuring Effectiveness in China Marketing: Understanding ROI in China Marketing, Advertising, and Public Relations

The most common question marketers ask themselves is, "Did this program (this tradeshow, this ad, this press conference, this email blast …) deliver a return on our investment (ROI)?" Measuring the contribution that a given marketing, advertising or PR program has on revenue and profits can be a huge challenge for any business. Come join us and hear how marketing leaders determine whether their program was successful and effective, through the lens of MAP's three kingdoms (Marketing | Advertising | Public Relations). At this very special Marketing, Advertising, and Public Relations (MAP) Forum session, learn how digital marketing has changed in China and how companies are now measuring impact of programs, as well as explore China's highly competitive advertising industry and how industry players currently define and measure success.

You will also hear first-hand, insider stories about program measurement and ROI in China.

For anyone in big data analytics, social media and digital marketing, PR, data visualization, advertising and media agencies, this MAP Forum panel is a must-attend event.