Event Details

The COVID-19 pandemic has lasted for more than two years. With the changes in against policies of different countries and regions, many companies, especially multinational companies in China, have faced more challenges from inside and outside the company. In this special period, especially considering the sophisticated international and China situations, should companies re-examine the comms approach in Chinese market? And how to better prevent crises more broadly? If risks are triggered, how to manage the development of public relations and comfort the emotions of employees and the public, have become important issues to us.



On May 19th, the President of AmCham China, Michael Hart, will share with us the survey AmCham conducted in May on COVID- 19 Business Impact. Fiona Huo from The Economist Group will facilitate the panel discussion on "Crisis Prevention and Public Sentiment Management in the Changing Chinese and Global Landscapes". Vivienne Li, Vice President of PR Newswire Asia, QC Liang, Partner of Brunswick Group, and Peter Zhong, Vice President of Edelman China, will share their insights on this topic, followed by a Q&A session for the audience.



Please note:


This is an online event, and the meeting link will be sent to registrants prior to the event.

The President's briefing session is in English, and the panel discussion and Q&A sessions are in Chinese.

Speakers

  • Yue Yu  Ph.D. (Partner at Brunswick Group LLP)

    Yue Yu Ph.D.

    Partner at Brunswick Group LLP

    于悦博士是博然思维中国大陆团队的创始成员,具备丰富经验和行业专长。她在工作中结合商业形势、国际政治和文化因素的宏观全景视角和多年实战经验,充分考虑商业、资本市场、监管和文化的联动性, 为客户提供强有力的咨询建议。她在协助企业应对复杂挑战和议题方面有多年的积累,善于就复杂的问题提供分析和解决方案,助力企业拓展市场、应对危机、把握机遇。她的客户包括国内外最富声誉的商业企业、非营利和文化机构,主要在科技 (TMT)、金融机构、工业和基础设施以及教育等领域。她服务的案例和经验集中在跨境并购项目,也包括媒体战略、市场进入、危机管理、企业传播、海外上市、投资者关系和诉讼等方面。在对客户的项目支持上,她帮助客户从基础工作开始制定战略并推进实施,支持中国和国际企业利用竞争优势进入并拓展全球市场。

    于悦拥有北京大学国际关系博士学位,并在日本早稻田大学完成博士课程。她目前担任中国美国商会营销、广告和公关委员会的联合主席。

    A founding member of the Brunswick team in mainland China, Yue brings intellectual curiosity, experience and expertise to her work. Pairing a grounded big-picture approach with in-depth knowledge of regional and international geopolitics, commerce and culture, her appreciation for how business, capital market, regulatory, and culture intersect is a critical component of her impactful advisory strategies. Yue is a steadying hand for organizations navigating complex challenges and issues. She deftly transforms complex issues into clear advice and actions, helping her clients bridge markets, navigate crises, and harness opportunities. A solid multi-sector specialist, Yue’s clients include some of the world’s most reputable companies, non-profit, and cultural institutions, coming from a variety of sectors, including TMT, financial institution, industries and infrastructure, and education. Her advisory work has focused on cross-border M&A, and spans media strategy, market entry, crisis management, corporate communications, IPOs, investor relations, and litigation. Yue build strategies and carry over execution from the ground up every time—a process that enables Chinese and international companies to enter and expand global markets confident in their competitive edge.

    Yue has a PhD in international relations from Peking University, Beijing, and she has completed doctoral courses at Waseda University, Tokyo. She serves as co-chairperson of the Marketing, Advertising and PR Committee of AmCham China.

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  • Michael Hart (President at AmCham China)

    Michael Hart

    President at AmCham China

    何迈可先生担任驻中国美国商会总裁一职。他在亚洲拥有超过25年的商业经验,其中19年在中国大陆。
    作为总裁,何迈可先生统筹商会的政策建言、项目规划、合作伙伴关系与商业深度 解读,以此助力来自不同行业的近900家外资企业,包括众多美国财富500强企业,发展在华业务。中国美国商会的政策建言成就包括标志性的年度报告《美国企业在中国白皮书》和《中国商务环境调查报告》,以及诸多代表会员公司向中美两国政府建言献策的交流互动。
    在加入中国美国商会之前,何迈可先生大部分职业生涯在台北、上海和天津的商业 房地产领域度过,其中包括将近20年时间在一家纽约证券交易所上市的房地产服务公司任职。他早期在研究部门工作,向房地产所有者、占用者和投资者介绍交易和宏观趋势,然后在中国最大的1.5线城市之一为公司开设、建立和领导分公司长达十多年。在此之后,何迈可先生开设了一家私人咨询和投资公司,该公司投资对象包括快餐行业等诸多项目。
    除此之外,何迈可先生是中国美国商会的老朋友,曾任职中国美国商会天津办公室 执行委员会近15年,包括担任多届主席。
    何迈可先生拥有美国密苏里大学哥伦比亚分校工商管理学士学位,主修金融与银行学。他普通话流利。何迈可先生在美国密苏里州堪萨斯市附近出生长大。

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  • Fiona Huo (China Director of The Economist Group)

    Fiona Huo

    China Director of The Economist Group

    霍霞,经济学人集团大中华区媒体部总监,带领团队帮助中国头部出海企业全球传播。曾任职于英中贸易协会(伦敦总部和北京办公室)、Taboola、 北青传媒集团,服务数百家中外头部企业。英国威斯敏特大学传媒管理硕士,参与美国斯坦福大学LEAD高管课程。曾出版图书《再别英伦——致我们在异国他乡怒放的青春》。

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  • Vivienne Li (Vice President of PP Newswire China at PR Newswire Asia)

    Vivienne Li

    Vice President of PP Newswire China at PR Newswire Asia

    李威, 美通社中国区副总裁,带领中国团队将海外成熟的内容传播理念、模式和资源介绍给中国企业, 服务的客户包括政府、国企和许多行业领军品牌, 尤其在中国企业出海的品牌传播及舆情分析方面, 具有丰富的经验。加入美通社之前, 李威女士就职于英国通讯社 Press Association香港办公室, 并有多年的国内媒体工作经验

    Vivienne Li, Vice President of PP Newswire China, leads the Chinese team introduce overseas content communication concepts, models, and resources to Chinese market. Serving clients range from government, state-owned enterprises to many industries leading brands. Mrs. Li has rich experiences in brand communication,media monitoring and intelligence for Chinese enterprises going aboard. Prior to joining PR Newswire, Ms. Li worked in the Hong Kong office of Press Association, a British news agency, and had many years of domestic media experience

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  • QC Liang (Partner at Brunswick Group)

    QC Liang

    Partner at Brunswick Group

    QC拥有近三十年的企业传播经验,为众多中外企业提供战略咨询,帮助客户应对各种复杂环境下的压力、挑战和变化。他在企业传播和声誉管理方面经验广博,对中国强劲且发展迅速的市场环境具有深刻洞见,有效帮助企业规避风险、提升品牌价值。QC擅长的领域覆盖科技、媒体和电信(TMT)、能源、消费品和娱乐产业,就关乎其业务发展的重大议题,为客户提供风险和危机管理,环境、社会和公司治理(ESG)传播,以及社交媒体/数字传播等方面的战略咨询。
    得益于其在商业管理和传播行业丰富的经验,QC深受客户信赖。他曾在企业内担任高管职务(TCL集团助理总裁兼品牌管理中心总经理、TCL公益基金会秘书长),以及统领乙方机构(伟达公关大中华区总裁兼CEO)。他的职业生涯始于中国国际公共关系协会,先后在美国福莱公关公司和安可顾问有限公司效力多年,帮助其建立起中国业务。
    QC还积极参与多个行业协会和专业组织。因其卓越洞见,受邀担任多个创意与创新大奖终审评委,其中包括金投赏商业创意奖、亚太艾菲奖、蒲公英中国创新传播大奖等奖项。

    For nearly 30 years, QC has provided invaluable counsels to both global and Chinese companies facing extraordinary pressure, challenges and changes. A veteran in corporate communications and brand reputation management, he wields his deep insight into China’s robust and fast evolving markets to mitigate risks and enhance brand assets. QC has worked across a variety of sectors covering TMT, energy, consumer goods, and entertainment industries, with a focus on bringing strategic value to clients in the areas of issue & crisis management, ESG communications, and social /digital strategy.
    QC’s approach to advisory is firmly rooted in his understanding of business environment and communications dynamics, having held senior positions both in-house (as head of global branding at TCL Corporation, secretary general of TCL Charity Foundation) and on agency side (as China president and CEO of H+K Strategies). He started his career with China International PR Association (CIPRA) and assisted two global agencies (Fleishman-Hillard, and APCO Worldwide) with the establishment of their China offices.
    QC is actively involved in various industry associations and professional groups. His exceptional insight makes him a sought-after member of jury boards for creativity and innovation, including the ROI Awards, Effie Awards, Dandelion Awards among others.

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  • Peter Zhong (Vice President at Edelman Public Relations Worldwide (China) Co.. Ltd.)

    Peter Zhong

    Vice President at Edelman Public Relations Worldwide (China) Co.. Ltd.

    仲佳伟先生是一位拥有十三年经验的企业传播与声誉管理咨询顾问。目前,仲先生领导着爱德曼北京办公室的企业传播与声誉管理咨询业务,专注于为移动出行、食品营养、健康科学、资源矿产等
    领域的头部企业,提供包括企业信任度构建、企业级定位与传播、危机及敏感事件管理、媒体策略
    与传播组合设计等服务。
    同时,仲先生还负责爱德曼中国区可持续发展与社会影响力传播(Sustainability and Social Impact)业务,帮助构建ESG传播策略,提升企业整体影响力。
    自2013年加入爱德曼以来,仲先生带领团队服务过包括荷兰皇家壳牌(Shell)、力拓(Rio Tinto)、
    沃尔沃集团(Volvo Group)、玛氏(Mars)、中国建投、世界黄金协会(WGC)、PayPal、Alcon等行业领军公司及机构。他本人亦被客户高层评价为“一位年轻但值得信任的顾问。能够立足营商与传播大环境,结合客户的实际运营现状,提供务实、深入、到位的咨询建议。”
    加入爱德曼之前,仲先生供职于奥美集团北京办公室。近3年期间,他为英特尔(Intel)提供科技领导力及分析师关系服务。在此之前,仲先生供职于中信国安集团与北京理工大学电动车辆国家工程实验室合作的新能源汽车电池系统项目,负责宣传工作。
    仲先生毕业于中央民族大学文学与新闻传播学院。工作之外,仲先生也是一位作家,他为《国际公关》等业内媒体供稿,并与同为咨询顾问的太太文娅女士共同出版了五本专注于组织沟通与心智模
    式提升的专著,上线了四门线上课程。

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Agenda

3 PM - 3:10 PM
开场致辞
包含疫情对在华企业影响调研结果分享Briefing on the flash survey of Covid-19 business impact is included....
包含疫情对在华企业影响调研结果分享
Briefing on the flash survey of Covid-19 business impact is included.
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3:10 PM - 4:10 PM
国内外新形势下的危机预防和舆情管控
4:10 PM - 4:30 PM
Q&A 讨论:案例分析、企业应对措施

Tickets

AmCham Member
Standard Price RMB 150
Non-Member
Standard Price RMB 250

Venue

Microsoft Teams Link

Beijing, China

If you have any questions please contact Dandan Li

Contact Organizer

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