This is a past event. Registration is closed. View other AmCham China events.
Today's corporate leaders need to understand an environment in which consumers don't just purchase products or services on their merits, but are also influenced by a company's reputation.
AmCham China's MAP Forum (the Marketing, Advertising and Public Relations Forum) invites you to join us for a discussion with Micho Spring, chair global corporate practice and president of Weber Shandwick New England, who will discuss how corporate brand reputation in China shapes consumer perception, buying behaviors, and ultimately company market value.
