Introduction
***** Please noted that this training is conducted in English*****
Training objectives:
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices.
Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the eCommerce Chinese market, the best eCommerce practices in China, and the Chinese digital ecosystem.
Through real-life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
Who should attend:
This training session targets any brands or merchants with an eCommerce project. Entrepreneurs or e-Commerce practitioners can join this course.
Course outline
Market insights:
- Who are the Chinese Internet users & online buyers?
- Market Size / Market Growth
- Market Trends
- Focus on the eCommerce market
- Logistics needs
Deep dive into the largest eCommerce platforms: Taobao/Tmall – JD - PinDuoDuo
- The major importance of e-Marketplaces in China's eCommerce scene
- Business models of the e-Marketplaces in China
- T-mall & JD in details
- A short tour of PinDuoDuo
- How to generate traffic and sales on Tmall & JD?
- Free traffic
- Paid Traffic
- KOLs and Livestreaming
- Content marketing / Brand Hub
- Tmall / JD IPs and Shopping festivals
- CrossBorder eCommerce on platforms (Tmall Global, JD Worldwide)
- What is a TP and how to work with them?
- Costs and Team necessary to set up and run
- Case studies
Social Commerce – The new rush
- What's Social Commerce exactly?
- eCommerce solutions and positioning of the main players: Wechat / Weibo / Douyin / LittleRedbook
- Focus on WeChat Commerce
- Focus on Douyin Commerce
- Focus on LittelRedbook commerce
- Case Studies
- KOLs
- Market Insights
- How to select them?
- How to work with them?
- Data and ROI
- Case studies & Best practices
Data & eCommerce & DTC
- 1st party vs 3rd party data
- Small Databank and JD 9Shi introduction
- The rise of Direct to Consumers Commerce (DTC)
- Case studies & Best practices
Strategy & Budget
- The MUST HAVE for a successful eCommerce Strategy
- Planning a budget for your eCommerce
Language & Duration
Language: English
Duration (in days): 1 day from 9 am to 6 pm
Cancellation Policy:
If you cannot attend this event due to various reasons, please cancel your registration at least FIVE working days prior to the training. We will charge the training fee if you fail to notify us.
Please email tliu@amchamchina.org if you have any questions.