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Now with special guest American NFL quarterback Kordell Stewart!
Are you ready for some football? AmCham China's Marketing, Advertising, and Public Relations (MAP) Forum invites you to join a panel from the US National Football League (NFL) to hear the compelling account of their challenges and opportunities in China marketing. In China, American football tends to be overlooked in favor of its more popular cousin, soccer. American football lacks a brand ambassador (like Yao Ming), students don't play it in the park, and many Chinese find the game complicated and dangerous.
Are you ready for some football? AmCham China's Marketing, Advertising, and Public Relations (MAP) Forum invites you to join a panel from the US National Football League (NFL) to hear the compelling account of their challenges and opportunities in China marketing. In China, American football tends to be overlooked in favor of its more popular cousin, soccer. American football lacks a brand ambassador (like Yao Ming), students don't play it in the park, and many Chinese find the game complicated and dangerous.
Don't miss this opportunity to get a different kind of insight in tackling the challenges that face new brands in China. Coinciding with the NFL's 2012 season kickoff weekend, guests will be treated to an appearance and additional remarks by former NFL players.
