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In this event co-hosted by AmCham China's Information & Communications Technology (ICT) Forum and the United States Information Technology Office (USITO), Christoph Nettesheim, senior partner and managing director of The Boston Consulting Group (BCG), will show you how to best engage China's digital generations. Leveraging local consumer research, this session will explore key findings from the latest in BCG's publication entitled "China's Digital Generations 3.0: The Online Empire."
In just a few years, China has become the largest Internet market in the world. It will shortly be the most significant. By 2015, China will add nearly 200 million users, reaching an Internet population of more than 700 million users – double the combined number of Japan and the US. Companies with global ambitions need to have an active online presence in China – not only to generate sales but also to engage with consumers where they spend a significant amount of their time.
Nettesheim will provide comprehensive insights into the scale of China's Internet market, introduce the lifestyles of China's digital generations, explore the major trends in China's Internet market, and present you with key lessons to apply to your company's China digital strategy.
Nettesheim will provide comprehensive insights into the scale of China's Internet market, introduce the lifestyles of China's digital generations, explore the major trends in China's Internet market, and present you with key lessons to apply to your company's China digital strategy.
