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AmCham China hosts this informative panel discussion on effective marketing strategies in China.
Businesses operating in China face fierce competition and extensive regulatory oversight that make it difficult to market products and services even for the most experienced and skilled marketing and promotion departments. This is especially true when it comes to companies that operate in highly regulated industry sectors such as healthcare, media and cosmetics. How do companies operating in such sectors get their message to the public, react to the changing regulatory environment and deal with consumer issues?
Come join this discussion with a panel of experts on how companies deal with these issues and grow market share.
