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AmCham China hosts this event with the non-profit Meridian International Center, which will offer a look at the new American-Chinese Cultural Initiative (ACCI), a public-private partnership between American and Chinese businesses, non-profit organizations, and government entities to promote cultural understanding between the two nations. This initiative offers companies an innovative business approach that will help to strengthen their brands, and also support corporate social responsibility through community outreach.
Dr. Curtis Sandbergwill, senior vice president for the arts at Meridian International Center, will discuss Meridian's 10-year relationship with China through cultural projects and outline the tangible benefits of the American-Chinese Cultural Initiative for companies.
Additional topics include:
• Branding opportunities and media coverage in China and the US
• Innovative ways to network with Chinese and American businesses
• How companies can support corporate social responsibility through cultural and educational programs in local communities
Dr. Curtis Sandbergwill, senior vice president for the arts at Meridian International Center, will discuss Meridian's 10-year relationship with China through cultural projects and outline the tangible benefits of the American-Chinese Cultural Initiative for companies.
Additional topics include:
• Branding opportunities and media coverage in China and the US
• Innovative ways to network with Chinese and American businesses
• How companies can support corporate social responsibility through cultural and educational programs in local communities
About the Meridian International Center
Meridian International Center's mission is to strengthen international understanding and serve as a center of innovation for engaging the public sector, private sector, and diplomatic community in an exchange of people, ideas and culture. For over 50 years, this not-for-profit organization has been a trusted partner of the US Department of State and a world leader in public diplomacy.
About the American-Chinese Cultural Initiative
ACCI is a public-private partnership between American and Chinese businesses, non-profit organizations, and government entities to promote cultural understanding between the two nations. This is an outgrowth of a Memorandum of Understanding signed by Meridian's President Ambassador Stuart Holliday and Chinese Vice Minister of Culture Zhao Shaohua. ACCI advances dialogue on significant cultural, economic, and strategic issues relevant to US-China relations. It facilitates innovative exchange programs that showcase collaborations between Americans and Chinese in art, music, dance, film, and other cultural media. As a non-political, high-profile project, ACCI emphasizes the history and culture that motivate and define each nation.
Meridian International Center's mission is to strengthen international understanding and serve as a center of innovation for engaging the public sector, private sector, and diplomatic community in an exchange of people, ideas and culture. For over 50 years, this not-for-profit organization has been a trusted partner of the US Department of State and a world leader in public diplomacy.
About the American-Chinese Cultural Initiative
ACCI is a public-private partnership between American and Chinese businesses, non-profit organizations, and government entities to promote cultural understanding between the two nations. This is an outgrowth of a Memorandum of Understanding signed by Meridian's President Ambassador Stuart Holliday and Chinese Vice Minister of Culture Zhao Shaohua. ACCI advances dialogue on significant cultural, economic, and strategic issues relevant to US-China relations. It facilitates innovative exchange programs that showcase collaborations between Americans and Chinese in art, music, dance, film, and other cultural media. As a non-political, high-profile project, ACCI emphasizes the history and culture that motivate and define each nation.
