This is a past event. Registration is closed. View other AmCham China events.
YouTube, Facebook, Twitter … blocked
Their Chinese equivalents … booming
The future ... uncertain
The "Great Firewall of China" means that popular American sites like YouTube, Facebook and Twitter are inaccessible in China … but that doesn't mean China isn't obsessed with social networking. Hundreds of millions of Chinese people are turning to lively, homegrown networks like Sina and Tencent Weibo, Renren, Youku and more, creating an online ecosystem that is uniquely Chinese. How are these powerful platforms affecting the way multinational companies launch products or manage public relations in China? How are government efforts to manage these platforms changing the environment? What are the practical and ethical challenges of marketing on the Chinese Internet? What do emerging mobile technologies mean for all of this?
AmCham China's Marketing, Advertising and Public Relations (MAP) Forum host this discussion with a panel of experts on how this strange, new world is creating opportunities for companies reaching out to Chinese consumers, and also creating risks.
Their Chinese equivalents … booming
The future ... uncertain
The "Great Firewall of China" means that popular American sites like YouTube, Facebook and Twitter are inaccessible in China … but that doesn't mean China isn't obsessed with social networking. Hundreds of millions of Chinese people are turning to lively, homegrown networks like Sina and Tencent Weibo, Renren, Youku and more, creating an online ecosystem that is uniquely Chinese. How are these powerful platforms affecting the way multinational companies launch products or manage public relations in China? How are government efforts to manage these platforms changing the environment? What are the practical and ethical challenges of marketing on the Chinese Internet? What do emerging mobile technologies mean for all of this?
AmCham China's Marketing, Advertising and Public Relations (MAP) Forum host this discussion with a panel of experts on how this strange, new world is creating opportunities for companies reaching out to Chinese consumers, and also creating risks.
Speakers will include:
Michael Pranikoff, Global Director of Emerging Media for PR Newswire, is a very active researcher and speaker on social media. He's been educating PR Newswire clients and staff on emerging media trends on topics ranging from social media, search engine optimization, monitoring & measurement, mobile media, and more.
Yang Fan, the CEO of Coweibo, has a consulting background and worked for Sina as a marketing manager for several years. During this time, Yang and a Sina executive began their work on data analysis and social media consulting. In 2010, Yang set up Coweibo as an independent company with an investment from Sina. He also serves as an industry expert for iResearch Consulting Group - a leading research firm focusing on China's internet industry.
Vincent Lee, senior manager, Edelman Digital, is an active blogger and social media researcher and observer. As a social media consultancy and experienced digital marketer, he has been working with many international brands to market their brands/products online in China.
Michael Pranikoff, Global Director of Emerging Media for PR Newswire, is a very active researcher and speaker on social media. He's been educating PR Newswire clients and staff on emerging media trends on topics ranging from social media, search engine optimization, monitoring & measurement, mobile media, and more.
Yang Fan, the CEO of Coweibo, has a consulting background and worked for Sina as a marketing manager for several years. During this time, Yang and a Sina executive began their work on data analysis and social media consulting. In 2010, Yang set up Coweibo as an independent company with an investment from Sina. He also serves as an industry expert for iResearch Consulting Group - a leading research firm focusing on China's internet industry.
Vincent Lee, senior manager, Edelman Digital, is an active blogger and social media researcher and observer. As a social media consultancy and experienced digital marketer, he has been working with many international brands to market their brands/products online in China.
