This is a past event. Registration is closed. View other AmCham China events.
"How can we look as professional as the multinational companies here?"
"How can we get our message heard in a crowded and noisy marketplace?"
"How can we compete on more than price against local companies?"
"How can I build a brand … not just a company in the China market?"
AmCham China's Marketing, Advertising & Public Relations Forum (MAP) and the Small Business Forum invite you to an engaging panel discussion on how small and medium-sized enterprises (SMEs) are using their marketing budgets to get their story out in the fiercely competitive China market. Learn how email and social media marketing have continued to grow in popularity, even as many forms of print marketing have remained relevant.
"How can we get our message heard in a crowded and noisy marketplace?"
"How can we compete on more than price against local companies?"
"How can I build a brand … not just a company in the China market?"
AmCham China's Marketing, Advertising & Public Relations Forum (MAP) and the Small Business Forum invite you to an engaging panel discussion on how small and medium-sized enterprises (SMEs) are using their marketing budgets to get their story out in the fiercely competitive China market. Learn how email and social media marketing have continued to grow in popularity, even as many forms of print marketing have remained relevant.
Our panel of speakers will approach this topic from multiple angles, including an academic point of view and an ad agency perspective on how SME marketing strategies differ from those at bigger companies. But most importantly, we look forward to hearing the direct insights of business leaders at SMEs themselves.
