Please Note: This webinar will be conducted in Chinese. Microsoft Teams (web or app) is required to access this webinar. A web link / URL will be sent to successful registrants to access the webinar through email.

One of the biggest challenges of doing business in China is lack of predictability due to uncertain regulatory and policy environment. Policy research, as the foundation of government affairs work, helps business to navigate in this environment. However, how to determine the attributes of policy information and find the right information channels, how to read it between the lines and explain the non-explainable to the headquarters, how to sort out logic and ideas through efficient communication with policy makers, and provide solution-driven recommendations to the business can be challenging to government affairs professionals.

Course Outline

Policy Research Work of Enterprises

Ÿ Policy research and the system of government affairs work

Ÿ The importance, difficulties, and goals of policy research

Key elements of policy research

Ÿ Monitoring and collection: Effectively monitor important policies that of company's interest, get relevant useful information, and fully understand the specific requirements of the policies from different perspectives such as the central, local and industry

Ÿ Research and analysis: Through understanding the policy-making process and background, as well as the profound meaning of policy provisions, conduct targeted research through multiple analytical methods, and make corresponding impact analysis

Ÿ Reporting and suggestions: Combining the business status of the enterprise, explain the non-explainable, report to the company through various forms, and provide solution-driven recommendations to the senior management about how to deal with problems and seize development opportunities

Policy Research and the Strategic Development of Enterprises

Ÿ Based on policy research, find the win-win point, and drive business advocacy

Ÿ Professional research with theoretical guidance

Ÿ Conduct in-depth policy research from the perspective of strategic development

Who Should Attend?

Ÿ Senior Executives of Multi-national Companies: Aiming to strengthen the overall perception of Chinese policies, use policy research to play the strategic role of government affairs, and lead the development in China.

Ÿ GA Professionals: Working in the government affairs, aiming to enhance the level of policy research ability from a strategic and systematic perspective.

Ÿ Business People: Working in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc., and aiming to do a better job in related work through systematic study of the policy research. like?


  • Brent Yuan

    Brent Yuan

    As a Senior Director, Mr. Yuan is responsible for government affairs consulting and account management. He has valuable experience working with multinational companies, specializing in government relations, public relations, crisis management and media relations. Meanwhile, Mr. Yuan also took the responsibility of leading and delivering government affairs training programs to multinational companies, along with taking a business development role to communicate with new clients and strategic alliances.
    Mr. Yuan worked in the area of public relations and market communications for ten years. He served as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies. Following his experience in the media, he worked as a public communication supervisor to several multinational enterprises, including BMW and Amway.

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