Talent and your Brand: A Discussion on Employer Branding and Recruitment Marketing

AmCham China's Marketing, Advertising & Public Relations (MAP) Forum, Human Resources (HR) Forum together with European Chamber of Commerce Human Resources (HR) forum are pleased to jointly present a panel discussion on employer branding and recruitment marketing. The event will be moderated by Jim Leinenger, Beijing practice leader of talent management consultancy Towers-Watson and co-chair of AmCham China's Human Resources Forum, and featuring:

• Mark Baldwin, managing director of Oxus China
• Lee Liu, regional HR manager for Baidu
• Matthew Bruno, managing director of ReSource Pro China
• Craig Adams, regional marketing director, Burson-Marsteller China & Asia Pacific

If there is one challenge that businesses operating in China raise repeatedly it is the attraction and retention of talent. In this supremely competitive market for talent, how does a company's brand and reputation affect the attraction and retention of talent? How are companies of different sizes, from different industries, and with different levels of brand awareness successfully marketing themselves both internally and externally? What is the difference between "employer branding" and "recruitment marketing" and why does it matter?

This panel will share case studies and insights of value to human resources, recruitment marketing and PR professionals.