Course Content This course covers the following sessions and topics:
Day 1 - Essentials of Written Communication Morning Session - Using the Written Word
• Deciding when to write and when NOT to write
• How to catch a reader's attention and make sure your writing gets read
• How to be clear about your purpose and request and encourage response
• How to structure your writing logically and clearly to match readers' needs
Afternoon Session - Describing and Reporting
• How to describe problems, situations and processes in a logical way
• How to address reader's concerns and clarify things
• How to write accurate, brief, well-structured reports and summaries
• How to write effective meeting minutes
Day 2 - Writing for Different Purposes Morning Session - Persuasion
• How to request support and assistance from senior managers
• The principles of persuasion
• How to persuade senior managers to give approval
• How to write to a large audience
Afternoon Session - Dealing with Difficult Situations
• How to advise about problems and share negative news
• How to respond to difficult or unreasonable requests
• How to complain and deal with complaints
• How to chase people for actions
Training Activities - Example analysis - Participants will analyze, under the guidance of the trainer, both good and bad writing examples to discover and understand certain principles and skills
- Learning points - Participants will learn a set of well-summarized writing tips and skills
- Case study - Participants will apply the principles they have learned to writing with a case study closely related to the participants’ business and jobs
- Language absorption - Participants read and absorb good use of language from carefully selected examples and learn to improve their own writing styles
Special Registration Information: You must register in advance. Walk-ins will not be accepted. Attendees need to pay by June 5, 2017. Limited spots are available and attendance is given on a first-come, first-served basis.
"Writing for Results: Successful Email Communication" is a two-day course from 9 a.m. to 5 p.m. that will be held in the AmCham China Conference Center. Coffee, lunch and light refreshments will be provided during breaks.