Session Outline:
1.    Market Insights
• Who are Chinese internet users & online buyers?
• Focus on the mobile market in China
2.    Marketplaces & eTailers
• Business models of e-Marketplaces in China
• Tmall & JD Focus
3.    Cross Border ecommerce
•How and why do brands leverage cross-border ecommerce?
• Review of the different logistical options
4.    Stand Alone ecommerce Websites
• The Localization of an eCommerce Website for China
• Hosting a website in China
5.    Digital Landscapes, Baidu, and Video
• Baidu & Baidu Marketing
• Video platforms landscape and advertising costs
6.    Social Marketing & Social ecommerce 
• Why social marketing is a ’must’ for ecommerce in China?
• Weibo is not dead ! How a brand can use Weibo?
• WeChat : The Super-App
7.    Trends
• Current Ecommerce and Digital Trends
8.    Strategy & Budget
• The must-haves of an ecommerce Strategy
• Planning the budget for your ecommerce project

Special Registration Information:
You must register in advance. Walk-ins will not be accepted. Attendees need to pay by May 19, 2017. Limited spots are available and attendance is given on a first-come, first-served basis.