This is a past event. Registration is closed. View other AmCham China events.
China's second- to fourth-tier cities, which are home to 200 million households, are arguably the most important consumer segment in the world. AmCham China's Media, Advertising and Public Relations (MAP) forum invites you to learn about the desires, concerns and behavioral trends of Chinese consumers in lower tier markets. What are new forms of consumption driven by e-commerce, m-commerce and social media? In a qualitative and quantitative exploration of Chinese consumer behavior, a team from Ogilvy & Mather has taken a critical look at the influences that have impacted people in lower-tier cities across three provinces: Liaoning, Hunan and Sichuan. Kunal Sinha, the firm's chief knowledge officer, will discuss the findings as detailed in a new book, "China Beyond - Change & Continuity," which offers insights into consumer behavior in China's lower-tier cities.
About the Speaker:
Kunal Sinha is the Chief Knowledge Officer at Ogilvy & Mather China based in Shanghai. With more than two decades of experience in the advertising field, particularly in knowledge management, consumer insight and trend analysis across Asia and China, Kunal is the lead researcher and co-author of the most recent book, "China Beyond – Change & Continuity," an in-depth study of lower-tier Chinese markets. Kunal is an 11-time winner of the WPP Atticus award for original thinking in marketing services and was listed in the millennium edition of Who's Who in the World. He has spoken at numerous universities including Harvard University, Cambridge University, London Business School and Peking University, etc. He is a prolific writer of academic papers, blogs, columns in business and trade media, and four books including the award-winning "China's Creative Imperative."
Kunal Sinha is the Chief Knowledge Officer at Ogilvy & Mather China based in Shanghai. With more than two decades of experience in the advertising field, particularly in knowledge management, consumer insight and trend analysis across Asia and China, Kunal is the lead researcher and co-author of the most recent book, "China Beyond – Change & Continuity," an in-depth study of lower-tier Chinese markets. Kunal is an 11-time winner of the WPP Atticus award for original thinking in marketing services and was listed in the millennium edition of Who's Who in the World. He has spoken at numerous universities including Harvard University, Cambridge University, London Business School and Peking University, etc. He is a prolific writer of academic papers, blogs, columns in business and trade media, and four books including the award-winning "China's Creative Imperative."
