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The emergence of multiple media channels, new content formats, and a hyper-fragmented online environment are blurring the lines between traditional marketing and PR. To help you understand the trend and to illuminate the risks, AmCham China's Marketing, Advertising and Public Relations Forum (MAP) has invited a panel of experts to discuss and share strategies and best practices, especially with China in mind.
The discussion will address how smart communicators can best leverage the new environment; the challenges and risks from the convergence of marketing and PR; and how PR and marketing organizations can manage the fuzzy line between advertising and editorial in Chinese media organizations without compromising their ethics or alienating their customers.
