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China and India's newly affluent consumers are primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. But do you know enough about these new consumers to convert them into customers?
AmCham China is pleased to invite David Michael, senior partner and managing director of The Boston Consulting Group, to reveal how to capture the newly affluent in China and India in this event. This session will draw on insights from the newly published book, "The $10 Trillion Prize," which provides the first comprehensive profile of the emerging middle class in these countries. This session will:
• Introduce you to some of the personal profiles of Chinese and Indian consumers from the main groups powering this consumer revolution
• Reveal the "accelerator mindset" of Asian entrepreneurs driving the boom and why they are such formidable competitors
• Showcase companies that are capturing the opportunity and how they are doing so
• Share practical insights into how companies can better understand and respond to these powerful consumers
AmCham China is pleased to invite David Michael, senior partner and managing director of The Boston Consulting Group, to reveal how to capture the newly affluent in China and India in this event. This session will draw on insights from the newly published book, "The $10 Trillion Prize," which provides the first comprehensive profile of the emerging middle class in these countries. This session will:
• Introduce you to some of the personal profiles of Chinese and Indian consumers from the main groups powering this consumer revolution
• Reveal the "accelerator mindset" of Asian entrepreneurs driving the boom and why they are such formidable competitors
• Showcase companies that are capturing the opportunity and how they are doing so
• Share practical insights into how companies can better understand and respond to these powerful consumers
Only by fully comprehending the forces driving this new generation of consumers will you be able to capitalize on the opportunities their buying power represents. This session will help you understand how to win as the next wave of global affluence reaches the marketplace.
The "$10 Trillion Prize: Captivating the Newly Affluent in China and India" is based on extensive on-the-ground experience, one-on-one interviews with hundreds of consumers, and access to business leaders and entrepreneurs in both countries. Written by Michael Silverstein, Abheek Singhi, Carol Liao and David Michael from The Boston Consulting Group, it is published by Harvard Business Review Press.
Free copies of the book will be distributed at the event.
The "$10 Trillion Prize: Captivating the Newly Affluent in China and India" is based on extensive on-the-ground experience, one-on-one interviews with hundreds of consumers, and access to business leaders and entrepreneurs in both countries. Written by Michael Silverstein, Abheek Singhi, Carol Liao and David Michael from The Boston Consulting Group, it is published by Harvard Business Review Press.
Free copies of the book will be distributed at the event.
