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The Marketing, Advertising and Public Relations (MAP) Forum is pleased to present a roundtable discussion with Larry Weber, chairman of Racepoint Group, to speak about crisis communication and the keys to regaining the trust of stakeholders in China in an increasingly digital world. Long-time China digital and social media veteran, AdChina COO Peter Cheng, will join Larry in sharing best practices. The roundtable will address how global brands and emerging companies can harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation.
About the Speakers:
Larry Weber, a thought leader in the public relations profession, has been at the forefront of the use of technology in public relations for more than two decades. Larry is the chairman of W2 Group, a global marketing services eco-system that helps chief marketing officers in their new role as builders of communities and content aggregators, and author of several books on communication, including "Sticks & Stones" (2009) and "Everywhere: Comprehensive Digital Business Strategy for the Social Media Era" (2011).
Peter Cheng is the chief operating officer of AdChina, the leading ad network in China. Peter joined AdChina from Adify, where he was VP of Product Management. Previously, he worked for eBay as principal product manager leading eBay's global Internet marketing initiatives, and for other multinational corporations, including Oracle and FedEx.
Larry Weber, a thought leader in the public relations profession, has been at the forefront of the use of technology in public relations for more than two decades. Larry is the chairman of W2 Group, a global marketing services eco-system that helps chief marketing officers in their new role as builders of communities and content aggregators, and author of several books on communication, including "Sticks & Stones" (2009) and "Everywhere: Comprehensive Digital Business Strategy for the Social Media Era" (2011).
Peter Cheng is the chief operating officer of AdChina, the leading ad network in China. Peter joined AdChina from Adify, where he was VP of Product Management. Previously, he worked for eBay as principal product manager leading eBay's global Internet marketing initiatives, and for other multinational corporations, including Oracle and FedEx.
