Brad Burgess is Director for Burson-Marsteller China. Brad’s work focuses primarily on international communications and reputation management. Brad leads the international media team and oversees key client relationships including global communications for Chinese clients, clients in the education industry, technology and reputation management for a foreign government in China. Based in Beijing, Brad also drives relationships, new business and marketing for B-M China.
Brad’s broad industry experience includes sovereign governments, economic development, education, technology, food, energy and chemicals, tourism, real estate, NGOs, and finance.
His skill areas include reputation management, corporate communications, media relations, crisis and issues management, spokesperson development and engagement, executive communications, positioning and thought leadership, and internal communications.
Brad launched the Burson-Marsteller Leadership Institute, a unique offering to build leadership capacity for communications practitioners and raise the value and awareness of marketing and communications among business leaders in China.
Brad is co-chair of the Marketing, Advertising and Public Relations Forum at the American Chamber of Commerce China. He is also an advisor to INCLUDED, an NGO dedicated to making today’s cities more inclusive for migrant communities.
A published writer in English and Chinese, Brad is a native of the United States but has lived in China for thirteen years and is fluent in Mandarin and literate in written Chinese.
Brad has an M.A. in International Public Relations from Cardiff University, a B.A. in East Asian Languages and Cultures from Michigan State University and a B.A. in International Relations from James Madison College at Michigan State University.
Brad lives in Beijing with his wife and daughter.