Ernie Diaz has been helping western companies connect to Chinese consumers for more than a decade. A Beijing-based digital agency partner, he is focused on helping western SMEs use scalable tactics to grow in the China market.

James Du oversees business publications, content marketing, technical infrastructure development and global marketing activities at Dezan Shira & Associates, a specialist investment firm servicing international businesses expanding into Asia. As the CEO of Asia Briefing Ltd., a wholly-owned subsidiary of Dezan Shira, Du leads a team of content editors, researchers, marketers, web developers and designers in providing business intelligence, market research, content marketing, web development and creative design solutions to clients and beyond. With a BFA from the University of Michigan, Ann Arbor and an MBA from University of Oxford, Pembroke College, Du is highly passionate about how internet technology will help China interact with the rest of the world. Prior to joining Dezan Shira, he worked in management consulting and business development roles in the United States and in China.