于悦博士是博然思维中国大陆团队的创始成员,具备丰富经验和行业专长。她在工作中结合商业形势、国际政治和文化因素的宏观全景视角和多年实战经验,充分考虑商业、资本市场、监管和文化的联动性, 为客户提供强有力的咨询建议。她在协助企业应对复杂挑战和议题方面有多年的积累,善于就复杂的问题提供分析和解决方案,助力企业拓展市场、应对危机、把握机遇。她的客户包括国内外最富声誉的商业企业、非营利和文化机构,主要在科技 (TMT)、金融机构、工业和基础设施以及教育等领域。她服务的案例和经验集中在跨境并购项目,也包括媒体战略、市场进入、危机管理、企业传播、海外上市、投资者关系和诉讼等方面。在对客户的项目支持上,她帮助客户从基础工作开始制定战略并推进实施,支持中国和国际企业利用竞争优势进入并拓展全球市场。
于悦拥有北京大学国际关系博士学位,并在日本早稻田大学完成博士课程。她目前担任中国美国商会营销、广告和公关委员会的联合主席。
A founding member of the Brunswick team in mainland China, Yue brings intellectual curiosity, experience and expertise to her work. Pairing a grounded big-picture approach with in-depth knowledge of regional and international geopolitics, commerce and culture, her appreciation for how business, capital market, regulatory, and culture intersect is a critical component of her impactful advisory strategies. Yue is a steadying hand for organizations navigating complex challenges and issues. She deftly transforms complex issues into clear advice and actions, helping her clients bridge markets, navigate crises, and harness opportunities. A solid multi-sector specialist, Yue’s clients include some of the world’s most reputable companies, non-profit, and cultural institutions, coming from a variety of sectors, including TMT, financial institution, industries and infrastructure, and education. Her advisory work has focused on cross-border M&A, and spans media strategy, market entry, crisis management, corporate communications, IPOs, investor relations, and litigation. Yue build strategies and carry over execution from the ground up every time—a process that enables Chinese and international companies to enter and expand global markets confident in their competitive edge.
Yue has a PhD in international relations from Peking University, Beijing, and she has completed doctoral courses at Waseda University, Tokyo. She serves as co-chairperson of the Marketing, Advertising and PR Committee of AmCham China.