活动详情


该课程为中文授课。


由于宏观政策环境的变化和行业内的突发事件,政府新出台的法律法规越发频密和严格,监管形势也随之严峻,给企业运营和未来发展带来了不确定性和挑战,各种政府事务相关问题也随之而来,有些甚至可能发展成危机事件,对企业造成影响。


本课程旨在帮助政府事务从业者,更好地系统梳理专业的工作体系、探讨如何处理与政府事务相关的危机事件、做好充分的应对准备,并分享相关经验和案例。


课程将特别关注于如何在做好自身的基本工作的基础上,系统应对危机事件处理现场查访,并有效地与利益相关方沟通寻找解决方案。***本培训提及的现场查访特指政府部门的现场检查, 企业工厂较为常见,包括环保、消防等等。


【课程大纲】

  • 1. 基本概念

• 如何定义政府事务危机?

• 我们面对怎样的执法环境?这种趋势会怎样发展?


  • 2. 系统的危机管理

• 危机处理有哪些基本原则?通过怎样的流程系统处理危机事件?

• 如何建立系统专业的政府危机管理系统,并争取双赢的解决方案?


  • 3. 系统处理现场查访

• 处理现场查访有哪些基本原则和流程?

• 现场查访可能会面对哪些情况?如何现场判断并应对?



【针对人群】

  • 希望对自身工作技能进行系统性提高的政府事务专业人员。
  • 需要更好了解如何系统性地做好政府事务工作、解决相关危机事件的商务人士。

演讲嘉宾

  • Brent Yuan (Partner and Senior Director, Yuan Associates)

    Brent Yuan

    Partner and Senior Director, Yuan Associates

    Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.

    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Certificate Training Program of the American Chamber of Commerce in Beijing, which has received massive positive recognition after close to three years of operation.

    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.

    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

    袁元先生于2010年1月加入远海鹰咨询。作为高级总监,袁元先生主要负责为客户提供政府事务和公共关系服务,他拥有为跨国公司进行政府关系、企业公关、危机管理和媒体公关的丰富经验。

    在加入远海鹰咨询之前,袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者,采访过40余位国际企业巨头,之后供职于宝马、安利等跨国公司,担任公关主管。

    加入远海鹰咨询之后,袁元先生服务过的客户涵盖制造业、电子信息、服务业、医药等行业,包括老城堡集团、国际纸业、保时捷、益赛瑞普、康明斯、动视暴雪和贸宜等。袁元先生也同时负责政府事务培训和新业务拓展、合作伙伴沟通等工作。

    袁元先生拥有北京第二外国语学院经济英语学士学位,能够说写流利的英语。

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票务信息

Employee of Member Companies

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

标准价格 人民币 850
Non-member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

标准价格 人民币 1,100