Event Details

Influencing through Storytelling


When presenting to global colleagues, are you effective enough?


You've realized that facts and data are not enough to attract their attention, or to clarify your ideas, or to persuade. You need an advanced communication tool, Storytelling, to influence your managers, clients, and other stakeholders, because a good story makes your presentation meaningful, memorable, and even favorable.


This half-day training provides the essential tools of storytelling to help you present and influence global colleagues. At the end of the training, you will have a ready-to-use process to tell effective stories that proves your ideas, offer win-win solutions, establish your personal credibility.


Target Audience


Employees and managers who often need to influence global team member or outside stakeholders.


Course Objectives

  1. The course aims to develop the following competency of the participants:
  2. Able to use story-structure to clarify ideas in everyday communication
  3. Able to use stories to influence different stakeholders under different situations for different purposes, such as proposing ideas, asking for resources, or drive decision-making.
  4. Able to use stories to build rapport and trust.


Points of Differentiation


  1. We developed a practical template approach to storytelling, which makes it easy to learn, and apply
  2. Our story-telling model is developed locally, so it is tailored to the Chinese-speaking audience.
  3. The course design is based on the founders' 20+ years of corporate experience of delivering and receiving actual presentation. It is aimed to solve your business communication challenges.
  4. We use role-play and simulations with all participants taking all roles during the course, including observation and feedback.


Course Content


This course is a half day training and includes the following modules:


(1) It's all about Influencing

  1. Common challenges when influencing up & across
  2. Nature of stories: why it builds trust and how is it the best PULL strategy to influence


(2) Story Fundamentals

  1. Three key criteria of a good story that move people into taking action
  2. The story structure that hooks the audience


(3) Typical Business Stories you can tell

  1. Storyline and Example-stories, to build clarity
  2. "Help me help you" Story, to influence
  3. Credibility Story to build trust


Please be noted that you must register and complete the payment before Nov 4.

Speakers

  • Hubert Lin (Co-Founder of Message Coach)

    Hubert Lin

    Co-Founder of Message Coach

    Hubert is the Message Coach to help you discover, craft, and deliver the message that is meaningful and matters to your business audience. He believes that for executives to succeed in a presentation and speech, they must begin with a sound communication strategy. So, he brings valuable business insights into your message. This is necessary to analyze the best approach to influence your audience, whether they are management, customers, or investors.

    After attaining his MBA at the University of Illinois of Urbana Champaign, Hubert started management consulting experience with Accenture. In this role, he had wide exposure to different industries, functions, and global teams. In the next 12 years, he took on roles in consulting and senior management positions in managing teams and projects in the US, UK, Singapore, and China.

    Hubert is in the business of developing people as a trainer, and coach in the area of communication. As a corporate trainer, his past clients include VW, Microsoft, Roche, Shell, Gilead, Novo Nordisk, Swire Societe General, Loreal, Hulu, Intel, TE connectivity, Cargill, Wacker Chemical, Schneider Electronics, Baxter, and etc.

    Hubert is a US citizen and has been working in China since 2004.

    view more
  • Lin Gao (CEO of Message Coach)

    Lin Gao

    CEO of Message Coach

    Lin Gao is the writer of one of the best-sellers "职得". Lin has more than 20 years of working experience in senior management in fortune 500 companies. Before taking her current position, Lin was Senior Director, Global Government Affairs at Motorola Solutions. She is now focusing on cross-cultural communications and leadership skills coaching.

    Lin was the first Chinese female AmCham Vice-Chair. She gives her best in charity work and lives it as part of her driven force. Lin has been using her influence in different industries to draw attention to public services. As a professor at Schwarzman Program, Tsing-Hua University, volunteer speaker at International Junior Achievement Program, TEDx, she has delivered many speeches on career and personal development for young people.

    view more

Tickets

Employee of Member Companies

Please be noted that you must register and complete the payment before Nov 4.

Standard Price RMB 1,200
Non-member

Please be noted that you must register and complete the payment before Nov 4.

Standard Price RMB 1,500
Bundle Ticket for Member (3 attendees)

Please be noted that you must register and complete the payment before Nov 4.

Standard Price RMB 3,200
Bundle Ticket for non-Member (3 attendees)

Please be noted that you must register and complete the payment before Nov 4.

Standard Price RMB 4,000

Venue

AmCham China Washington Room

Floor 3, Gate 4, Pacific Century Place, 2A Workers' Stadium North Road
北京市朝阳区工体北路甲2号， 盈科中心4号门3层。
Beijing, Chaoyang District, China

If you have any questions please contact Tingting Liu

Contact Organizer

Show on map