Event Details

AmCham China is pleased to invite you to join us on Friday, March 17 for the Burton Screening & Mixer!


At this event, Craig Smith, CEO of Burton China, will share the story of Burton's founder, Jake Burton, and host an exclusive screening of the documentary "Dear Rider", which details the story of Jake's life.


This event will be held from 19:00 to 21:00 PM in a VIP screening room. All sports fans are welcome to attend, but priority will be given to AmCham China members! Burton will provide special discount during this event, and each attendee will receive a coupon! Attendance is strictly limited to 40 people.


Event Details:

  • Event format: Screening and networking
  • Venue: Parkview Theater, George's Bar at Eclat Hotel
  • Time & Date: March 17, 7:00 pm - 9:00 pm
  • Contact: Dandan Li, dli@amchamchina.org; Ada Yang, ayang@amchamchina.org


Please note:

  • The ticket price includes one alcoholic drink and souvenirs from Burton.


About Dear Rider

An original documentary produced by Red Bull Media House, Dear Rider is a celebration of the life and vision of Jake Burton Carpenter (1954-2019), the pioneer who propelled the sport of snowboarding into a global and cultural phenomenon. But as Jake and Burton thrived in the new century, he battled two very serious health problems: Miller Fisher Syndrome, a rare nerve disorder, as well as cancer, which ultimately claimed his life. Dear Rider is a vivid illustration of how one person's dreams, coupled with tenacity and grit, can literally change the world.

Agenda

7:00 PM - 7:15 PM
Registration
7:15 PM - 7:30 PM
Opening Remarks
7:30 PM - 9:00 PM
Screening: Dear Rider
9:00 PM - 10:00 PM
Walking to George’s Bar and Mixer begins

Speakers

  • Craig Smith (CEO of Burton China)

    Craig Smith

    CEO of Burton China

    Craig Smith has been working for Burton Snowboards for over 20 years. Before his present role as CEO of Burton China, he was the SVP of International business for Burton and before that he held dual roles as SVP of APAC and General Manager of Burton Japan. Before Burton Craig work for Oakley for 5 years and was responsible for establishing Oakley’s subsidiary in Japan. Craig started his professional career at JSM Sports Marketing company in Tokyo where he oversaw management of the Powerbar brand in Japan.
    Craig Smith先生在Burton Snowboards工作已经有20多年了。在担任中国区CEO之前,他的职务是Burton国际业务高级副总裁, 再之前他同时兼任双重职位:亚太区高级副总裁以及Burton 日本的总经理。在来到Burton之前,Craig有5年时间在Oakley致力于建立日本子公司的工作。Craig 的职业生涯始于在东京的JSM Sports Marketing 公司负责Powerbar品牌在日本的管理工作。

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  • Mark Dreyer (Senior Director of Marketing & Communications at AmCham China)

    Mark Dreyer

    Senior Director of Marketing & Communications at AmCham China

    https://www.amazon.com/dp/B09QC64Y9B/

    Mark Dreyer is the author of ‘Sporting Superpower: An Insider’s View on China’s Quest to Be the Best’ (published Jan 2022). He is also the founder of the China Sports Insider website, hosts the China Sports Insider Podcast and is a frequent media commentator on the Chinese sports industry for outlets including BBC, CNBC, Bloomberg and the Financial Times. Mark has also worked as sports journalist for Sky Sports in the UK and Fox Sports in the US and has been based in China since 2007. When he's not covering sports, he leads the MarComm team at AmCham China.

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Tickets

Member Ticket

This ticket includes VIP screening and one alcoholic drink

Standard Price Complimentary
Non-member Ticket

This ticket includes VIP screening and one alcoholic drink

Standard Price RMB 150

Venue

Parkview Lumiere Theater

Dong Da Qiao Lu 9号
Bei Jing Shi, China

If you have any questions please contact Dandan Li

Contact Organizer

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