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Event Details

Course Overview:

WeChat, an essential tool for your China business. But how do you know if your organization is making the most use of all that it can offer? This session provides a high-level strategic approach to WeChat, zooming out to understand the role it can play not just in marketing but in your China business strategy. This session is for international executives and directors who wish to strengthen their understanding of China's most powerful platform to capitalize on its vast opportunities. Learn about how WeChat advertising works (and how it can be effective in the B2B space), 2021 trends with the direction Tencent is heading in, and many, many more!

Course Outline:

Section 1: The functions of WeChat that every business director needs to understand

Section 2: WeChat: 2021 Trends and the direction Tencent is taking the platform

Section 3: WeChat Best Practices: B2C

Section 4: WeChat Best Practices: B2B

Section 5: Mistakes that brands make on WeChat

Section 6: Roles WeChat can play in your overall China Strategy

Section 7: WeChat Advertising Explained

Section 8: Managing Your WeChat Team: questions to ask, and ways to evaluate performance

Section 9: WeChat Analytics: retaining, and tracking performance

Oct 13, 2021

2 PM - 5 PM (GMT+8)

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Online Training 在线培训
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  • 1:45 PM - 2 PMRegistration
    2 PM - 5 PMTraining

    Gabby Gabriel

    CEO of GAB China


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会员门票/Member Ticket


RMB 1,200
非会员门票/Nonmember Ticket


RMB 1,500