WeChat, an essential tool for your China business. But how do you know if your organization is making the most use of all that it can offer? This session provides a high-level strategic approach to WeChat, zooming out to understand the role it can play not just in marketing but in your China business strategy. This session is for international executives and directors who wish to strengthen their understanding of China's most powerful platform to capitalize on its vast opportunities. Learn about how WeChat advertising works (and how it can be effective in the B2B space), 2021 trends with the direction Tencent is heading in, and many, many more!
Section 1: The functions of WeChat that every business director needs to understand
Section 2: WeChat: 2021 Trends and the direction Tencent is taking the platform
Section 3: WeChat Best Practices: B2C
Section 4: WeChat Best Practices: B2B
Section 5: Mistakes that brands make on WeChat
Section 6: Roles WeChat can play in your overall China Strategy
Section 7: WeChat Advertising Explained
Section 8: Managing Your WeChat Team: questions to ask, and ways to evaluate performance
Section 9: WeChat Analytics: retaining, and tracking performance
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