Event Details

***** Please noted that this training is conducted in English*****


COURSE OBJECTIVE

There are many successful cases that foreign B2B companies can quickly open the market and achieve fast growth by leveraging digital channels as their growth engine.

But how did they do that? One thing for sure is that all those winners did not win by simply copying their global marketing strategies and tactics. China has a very special digital landscape compared with the Western world. Google, Facebook, Twitter, etc. simply do not work here. A combination of WeChat, Baidu, and other social media will lead most B2B businesses to an effective marketing structure. We call it a Magic Cube model.


This session will share the China digital landscape, the Magic Cube digital marketing model, and case studies.


WHO SHOULD ATTEND?

B2B Marketers & B2B Business Executives


COURSE OUTLINE

  • China Digital Environment
  • Digital marketing structure, China vs. West
  • Magic Cube model of the digital marketing structure
  • Successful case studies for B2B companies

Facilitator

  • Gary Jia (CEO of Blue-Dot, and organizer at B2B Marketer Club)

    Gary Jia

    CEO of Blue-Dot, and organizer at B2B Marketer Club

    Gary is a digital marketing expert in China. He has been working in the digital marketing area for over 15 years. In his career life, he has successfully driven digital programs for many world top brands including IBM, Siemens, Evonik, Honeywell, etc. to name a few. Gary holds a master's degree in e-Business Management at the University of Warwick, UK.

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Tickets

AmCham China Members
Standard Price RMB 400
Non-Members
Standard Price RMB 600

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than three business days prior to the training. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for training costs. To cancel you can: 1) email training@amchamchina.org, or 2) cancel online if you registered for the training through the website. Your cooperation in this matter supports AmCham China in maintaining the quality of its training and is appreciated by your fellow members and the organization.