Event Details
中国美国商会营销、广告与公关工作组将于12 月 23 日（周二）下午举办AI对公关与营销行业影响研讨会。我们特别邀请辉瑞（Pfizer）沟通总监苑笑围绕"AI 时代下公关从业人员的能力重构"展开分享，探讨人工智能背景下公关职能、组织协同及人才能力体系的变化。智云图创始人姜晓峰将结合企业实践，解析 AI 在营销中的实际应用，重点介绍生成式引擎优化（GEO）如何重塑企业传播路径，并助力品牌在 AI 搜索环境中实现精准引流与获客。
活动信息：
- 活动形式： 线上，会议链接将在活动前一天发送至您的注册邮箱。
- 时间与日期： 12 月 23 日（周二）14:00–15:30
- 联系人： Dandan Li，dli@amchamchina.org
请注意：
- 退款截止时间：2025年12月19日17:00
- 注册会员票时，请使用会员公司邮箱地址
- 电子发票将于12月26日前发送至您的邮箱
- 本活动为闭门活动，不允许录音或录像
AmCham China Marketing, Advertising, and PR Committee will host an afternoon session focused on how artificial intelligence is reshaping communications and marketing practices.
The event will feature two keynote presentations followed by a moderated dialogue and audience Q&A. Xiao Yuan, Communications Director at Pfizer China, will explore how the rise of AI is driving a fundamental shift in the skills and capabilities required of public relations professionals. Xiaofeng Jiang, Founder of China Advocate, will share practical insights on AI-enabled marketing applications, including how generative AI and GEO (Generative Engine Optimization) are changing traffic acquisition, brand visibility, and customer engagement in the AI search era.
Event Details:
- Event format: Online. Microsoft Teams link will be sent to your registered email prior to the start of the meeting.
- Time & Date: Tuesday, 2:00–3:30 PM, December 23
- Contact: Dandan Li, dli@amchamchina.org
Note:
- The deadline for refund requests is 17:00 (Beijing Time) on December 19.
- If using a member ticket, please register with your member company email address.
- E-fapiao will be sent to your registered email address by December 26.
- Please note that this is a closed-door event and recording is not permitted.
