***Please note that this course will be conducted in Chinese.***

In the rapidly changing policy environment, the government relations management and strategy that ensures efficient operation is one of the key drivers for the steady growth of enterprises. This training aims to help government affairs practitioners better manage and maintain the relationship between enterprises and government departments, fully and comprehensively carry out specific implementation work, meet the daily communication needs of enterprises, understand how to more effectively advocate the demands of enterprises to the government, and deal with various practical issues prudently on the basis of mastering key work principles, thereby supporting the strategic goals of enterprises, seizing macro opportunities, and dealing with potential challenges.

In this context, AmCham China specially invites Brent Yuan, Partner of Yuan Associates to bring a training on government relations managementon June 26. The course will be delivered from the perspective of the work style of multinational enterprises, focus on how to find the right stakeholders, explore how to communicate specifically with the government based on win-win solutions, in order to establish the cooperation mechanism and handle related problems properly.

This course is intended to enhance the following skillsets:

• Key Stakeholder Management Capability: How to define the correct key government departments and achieve win-win solutions.

• Establishing Relationships and Solving Problems: How to establish effective government relationships and promote the solving of issues related to business development demands.

• Communication Skills: How to explain the relatively complex corporate affairs and corresponding demands, and express them clearly.

Who Should Attend?

• GA associates and managers that want to have a systematic improvement of their skillsets.

• People who need to have a better understanding of how to fully and comprehensively carry out government relations work, effectively plan for engagement and advocacy activities, and support business objectives.

Course Outline (Proportion of Training Time):

1. Identify Key Government Stakeholders (13%)

1) Role of the Chinese government in economic activities

2) Structure of the Chinese government

3) Making of the stakeholder mapping

4) Relationship between government agencies

5) Matrix communication channels

2. Develop the Engagement Plan (7%)

6) Equal-level principle of government meetings

7) Framework of the engagement planning

8) Communication goals and strategies

3. Before the Engagement: Meeting Request & More (18%)

9) Example of the meeting request: content and appendix

10) Meeting request to the local government

11) Preparation and application suggestions of the meeting request

12) Briefing book and the pre-meeting briefing

13) Suggested talking points

4. During the Engagement: Dos and Don'ts & More (18%)

14) General dos and don'ts of the government communication

15) Communication principles during high-level meetings

16) The influence of corporate work style on communication

17) Meeting seating arrangement

18) Meeting protocols and procedures

19) Photography arrangement

20) Dinner seating arrangement

21) Dos and don'ts during the dinner

5. After the Engagement: Thank-you Letter & More (10%)

22) Meeting minutes

23) Example of thank-you letters

24) Post-meeting work communication letter

25) Win-win cooperation

26) Suggestions for arranging official visit and inspection

6. Participation Analysis in Government Affairs Related Activities (4%)

27) Research of the "event introduction"

28) Guest level from the government departments and authority level in the industry

29) Relevancy to the enterprise

30) Internal and external communication and judgment

7. Mindsets/ Principles of Government Relations Management (30%)

31) Issue management

32) Case study

33) Management and maintenance of government relations

34) Communicate with local governments

35) Establish the cooperation mechanism

36) Industry characteristics and capability requirements