*Please note that this training will be conducted in Chinese*

本课程为中文授课。

In a constantly evolving government regulatory environment, professionally managed government relations and issue management are among the key drivers of steady corporate growth. Drawing on the working practices of multinational companies, this course helps government affairs practitioners manage and maintain relationships with government departments more effectively, build a more systematic professional framework, and establish sound communication mechanisms with stakeholders. It also focuses on how to address government-affairs-related crises and on-site inspections systematically, grounded in a firm grasp of core working principles, and shares relevant experience and case studies with a view to building long-term cooperation on the basis of win-win solutions.

This course is intended to enhance the following skillsets:

• Key Stakeholder Management Capability: How to identify the right key government departments and reach win-win solutions.
• Establishing Relationships and Issue Management: How to build effective government relationships and drive the resolution of government-affairs-related issues.
• Communication Skills: How to explain complex corporate situations and the corresponding needs, and set them out clearly.

Who Should Attend?

• Government affairs associates and managers who want to improve their skillsets systematically.
• Business professionals who want a fuller understanding of how to carry out government relations work, plan engagement and advocacy activities effectively, and address and resolve related issues.

Course Outline (Proportion of Training Time):

1. Identify Key Government Stakeholders (15%)

1) Role of the Chinese government in economic activities

2) Structure of the Chinese government

3) Developing a stakeholder map

4) Relationships between government agencies

2. Develop the Engagement Plan (15%)

5) The equal-level principle in government meetings

6) Matrix communication channels

7) Engagement planning framework

8) Communication goals and strategies

3. Before, During and After the Engagement (25%)

9) Pre-meeting preparation and suggested talking points

10) General dos and don'ts of government communication

11) Meeting protocols and procedures

12) Post-meeting follow-up and communication

4. Systematic Crisis Management (40%)

13) Basic principles and procedures for issue management

14) Handling on-site inspections

15) Case studies (production and operations, product sales, policy advocacy, etc.)

16) Establishing a professional crisis management mechanism

5. Principles of Government Relations Management (5%)

17) Establishing a win-win cooperation mechanism

18) Industry characteristics and capability requirements