Event Details

此活动为线上中文培训

This online training will be conducted in Chinese.


[Course Background]


This course is designed to solve the common business people in the speech expression of vague goals, illogical and lack of infectious pain points, through the systematic construction of strategy, structure, empathy, presentation, improvisation and craftsmanship of the six core thinking, and provide SPA model, PVP framework and other practical tools and visualization, task-based interactive teaching methods, to help students (especially managers) in one day to master the whole process of expression ability from accurate positioning goals, designing logical framework, establishing emotional connection to flexible response to accidents and continuous refinement, and ultimately achieve efficient, accurate and influential communication in business situations. It helps participants (especially managers) to master the whole process of expression ability from accurate target positioning, designing logical framework, establishing emotional connection to flexible response to accidents and continuous refinement, and finally realize efficient, accurate and influential communication in business scenarios.


[Course Features]


Adopt visual presentation method to mobilize students' right-brain thinking and bring creativity into play

Adopting task-based learning to make the course form visualization, flow, easy for students to understand and apply

The introduction of a variety of teaching forms, so that the course is not confined to the traditional form, fun and learning experience


[Applicable Objects]


This course is mainly for middle and senior managers and professionals who need to improve the precision and influence of expression in key business scenarios such as reporting, negotiation and proposal.


[Course Benefits]


Strategic thinking: how to find the target of output, so as to quickly build the purpose of expression;

Structural thinking: learn to design the framework structure of expression in different scenarios from a systematic level;

Empathic thinking: learn how to express empathy in business expression;

Presentation Thinking: how to enhance emotional value and form charismatic expression in business scenarios;

Improvisational thinking: how to deal with "accidents" in the process of expression;

Craftsman thinking: how to train a set of professional process of business expression ability for a long time.


[Course Outline]


Module 1 strategic thinking: how to quickly locate the strategic thinking of an expression (to the strategy to do a "SPA")

  • Quickly clarify the audience/user profile and the specific connection between the content and the audience;
  • Quickly analyze the expresser's own characteristics and strengths in relation to the topic;
  • How to find the specific target of commercial output through effective positioning;
  • Quickly locate the content of expression in three points: core point, support point, and material point.


Module 2 structural thinking: how to design the audience listening experience and cognitive experience (to the audience's ears to do a "SPA")

  • 4W principles of conventional expression opening design: and customers/users/listeners to quickly establish specific links
  • The law of the cross of the ending design: how to use the end effect of the key moment, the output of business impressions;
  • The main body of the PVP (fact-concept, concept-fact, known-unknown, familiar-unfamiliar): how to use the group block thinking, the design of the framework of the commercial output (persuasive structure, informative structure, motivational structure): Problem-solution type, layer-by-layer progressive type, golden circle type. Module type;
  • Transitional linker design for subject expression.


Module III empathic thinking: how to let the audience feel the expression of emotion (to the audience's reception to do a "SPA")

  • The use of case empathy, GROW design case narrative line, details and emotions;
  • Empathize with data and give it meaning;
  • Linguistic empathy
  • Simple: how to highlight the most important information;
  • Specific: using specific objects or images to close-up information;
  • Unexpected: influencing your audience in an unexpected way;
  • Emotion: designing emotions to affect your user/listener. Deepen memorization.


Module 4 Presentation Thinking: (using visual design to guide the audience and create empathy) How to take care of the audience's eyes

  • Props use: business PPT notes, with PPT skills; physical props design ideas;
  • How to train body language in business expression (eye coaching, use of gestures, pay attention to facial expressions, pay attention to standing posture)
  • How to effectively train the voice changes, convey emotions


Module 5 Improvisational thinking: (how to deal with complex and changing communication scenes)

  • How to deal with emergencies in communication mindset training: Pace-Lead law, 6 seconds to deal with the law of emotional emotions;
  • How to deal with the uncertainty of challenging questioning sessions: topic echoing, easing, and migration methods;
  • How to predict unexpected events in communication from the field and design possible responses with reference to six dimensions: time, space, people, relationships, topics, and processes;
  • How to effectively utilize the "events" in the communication scene, and turn "waste" into treasure.


Module 6: Craftsman thinking: comprehensive exercises and how to continue to train the expression ability

  • How to adjust the mindset of the expresser;
  • The process of expression training is organized;
  • Comprehensive combat feedback.


Training Details:

  • Format: Online, Microsoft Teams
  • Time: August 27, 9 AM-4 PM
  • Language: Chinese
  • Contact: Christine Chen (Christine.Chen@amchamChina.org)

Speakers

  • Siyue Liu (Gold Lecturer at Eddic)

    Siyue Liu

    Gold Lecturer at Eddic

    Technical Presentation Coach
    Professional Speech Trainer/Speech Coach
    TEDx Speaking Coach
    Bilingual Speech Coach
    ICF International Certified Coach
    Singapore SPOT Team Facilitation Certified Facilitator
    World's Top 500 Speech Presentation Coach
    [Teaching Style]
     Classes emphasize practical, student-centered, guiding students to see their own problems and solve them.
     The language is humorous, vivid, witty, and infectious.
     Strong on-site control ability, emphasis on one-on-one reviews, and emphasis on interaction with students.
     The course design is innovative, rich in case studies, and promotes experiential training and coaching.
    [TEDx Speaking Community Mentor]
     TEDx Chengdu 2017 Conference Speaker Coach
     TEDx Chunxi Road 2019 Conference Speaker Coach
     TEDx Chengdu 2018 Open Mic Grand Final Speaker Master Coach
     TEDx XHU 2018 Conference Speaker Coach
    [Clients Served]
    Internet technology companies: DDT, Tencent, Geekbang Technology, Ant Gold Service, Six Rooms.
    World Famous Enterprises: ANZ Chengdu Hub, JLLX DTZ, Maersk Line Chengdu, Ericsson, Active Networks, European Union Chamber of Commerce Chengdu Chengdu, British Chamber of Commerce, German Chamber of Commerce South China, Nokia Chengdu R&D Center, Allianz Chengdu, Wework, Pfizer Pharmaceuticals.
    State-owned enterprises: China Mobile, China Telecom, Chongqing Law Association, Agricultural Bank of China, Changhong Electric, Pangang Group, Capital Real Estate, CLP Ten, Southwest Nuclear Industry, FAW Logistics, Yangtze River Power Group, Sinopec, Dongfang Electric International Talent Development Program, Postal Service of Sichuan Province and so on.
    Famous Private Enterprises: New Hope Group, Ping An University of China, Coren Pharmaceuticals, Beijing Dacheng Law Firm, Zhisheng Xixing, Qicai Forestry, Sangxue Education, Fudeng Finance, etc.

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Tickets

Cardholders of member company
Member Price RMB 1,380
Employees of member company
Standard Price RMB 1,380
Non-member company
Standard Price RMB 1,580
Group Ticket (5 Attendees)
Standard Price RMB 6,500