活动详情

This course will be conducted in English.


Over the past four decades, the Chinese government has played a vital role in the process of social and economic development, guiding China's transition from a planned economy to a market economy. During this period, multinational companies have gradually entered China and are enjoying the benefits of opening-up and reform. At the same time, they also noted the importance of communicating and cooperating with various stakeholders from a panorama of perspectives to deal with various challenges.


Looking at the world at large, we're facing a period of major change that's rarely seen in a century. In the year of 2020 alone, Britain exited from the EU, China-U.S. relations deteriorate significantly, and the global economy is on the risk of sinking into recession because of the COVID-19 pandemic.


IMF statistics show that China, where businesses started reopening in April, 2020, and new infections have been minimal, is the only major economy now expected to show positive growth in 2020 as its GDP is predicted to expand 1.9 percent, and forecasts from IMF estimate an 8.2% growth forecast for China in 2021. We witness China is moving toward a high-quality development model with its unique national governance characteristics, while revealing the new blue print of the 14th Five-Year Plan and the long-range objectives through the year 2035.


Now is a good time to really look into, study, and learn about the Chinese government and the relevant regulatory environment for multi-national companies:

  • How the government governs the country?
  • What role does the government play in guiding the country to keep positive growth?
  • Where the Chinese economy is moving toward?
  • How should multinational companies leverage the opportunities of China's macro administration characteristics to keep business growth and deal with challenges?


This course is intended to help government affairs practitioners to better systematically understand how the Chinese government and how to cooperate with the Chinese government through win-win solution.



Course Outline:


1/ Basic Concept

• Who is Chinese government?

• What has been going on in China in the past forty years?

• Where is China's economy going?


2/ Government affairs in China

• Why is government affairs work important in China?

• What can government affairs do to help business growth in China?

• How to establish professional and effective government relations in China?

• How to leverage the policy research system to analyze the regulatory opportunities and challenges?


3/ Strategic role of government affairs in China

• China's macro regulatory environment and development trend

• EU-China and U.S.-China relations from government affairs perspective




Who Should Attend?


• Government affairs associates and managers that want to have a systematic improvement of their skillsets.

• Senior executives and business people who need to have a better understanding of China's social and economic governance and how to systematically work for government affairs.


活动日程

01:45 - 02:00
Registration
02:00 - 04:30
Training Time
04:30 - 05:00
Q&A

演讲嘉宾

  • Brent Yuan (Partner and Senior Director, Yuan Associates)

    Brent Yuan

    Partner and Senior Director, Yuan Associates

    Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.

    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Certificate Training Program of the American Chamber of Commerce in Beijing, which has received massive positive recognition after close to three years of operation.

    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.

    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

    袁元先生于2010年1月加入远海鹰咨询。作为高级总监,袁元先生主要负责为客户提供政府事务和公共关系服务,他拥有为跨国公司进行政府关系、企业公关、危机管理和媒体公关的丰富经验。

    在加入远海鹰咨询之前,袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者,采访过40余位国际企业巨头,之后供职于宝马、安利等跨国公司,担任公关主管。

    加入远海鹰咨询之后,袁元先生服务过的客户涵盖制造业、电子信息、服务业、医药等行业,包括老城堡集团、国际纸业、保时捷、益赛瑞普、康明斯、动视暴雪和贸宜等。袁元先生也同时负责政府事务培训和新业务拓展、合作伙伴沟通等工作。

    袁元先生拥有北京第二外国语学院经济英语学士学位,能够说写流利的英语。

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票务信息

会员企业雇员门票

Please be noted that you must register and complete the payment before Jan 22nd.

标准价格 人民币 1,200
非会员 门票

Please be noted that you must register and complete the payment before Jan 22nd.

标准价格 人民币 1,500
Bundle ticket(Member) for four people

Please be noted that you must register and complete the payment before Jan 22nd.

标准价格 人民币 4,300
Bundle ticket(Non-member) for four people

Please be noted that you must register and complete payment before Jan 22nd.

标准价格 人民币 5,400

场地

北京市朝阳区亮马桥路50号燕莎中心写字楼C405室

Room C405, Lufthansa Centre, No 50 LiangMaQiao Road, Chaoyang District, Beijing
北京, 中国

如果您有任何问题,请您联系Tingting Liu

联系主办方

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