Home

Philip James is the Founder and CEO of Penrose Hill, a company that owns and operates several wineries, collectively making over 10 million bottles of wine per year. Across Philip's career he has created over 100 wine brands, selling billions of RMB of wine across North America, Europe, and China. Philip is professionally qualified as a Certified Specialist of Wine, but still enjoys and drinks wine with the open mind of a beginner, something he hopes never to lose. In his presentation, he will distill his 15 years of wine making and selling experience to break down complicated wine regions and grapes into a simple framework that will help you buy and enjoy wine with confidence.


This event is a beginner lesson for anyone who enjoys wine or has an interest in learning about wine.


Penrose Hill, as a famous wine technology company in the United States, is establishing a wine company business model with customers as the core.


At present, Penrose Hill has its trading headquarters in Manhattan, New York, and owns wineries in Napa, California. At the same time, the company has established alliances with hundreds of wineries around the world. The company's sales channels cover the whole United States as well as many countries around the world. Penrose Hill produces more than 200 wine brands and has product lines from 10 countries of origin. Its products have won more than 1,000 awards, including some ranking more than 95 points on the wine rating scale, exhibition best products, annual winery awards and more.


Penrose Hill started with e-commerce, and has more than 50,000 members in the United States with its wine club as the largest sales channel. Through digital science and technology and professional sales management personnel to provide customized services for members, each member can buy wine in line with their own unique background and taste preferences. This provides a highly reliable customer experience for members and brings hundreds of thousands of customer data points back to the company to further refine the process. Penrose Hill guides the next step of raw material procurement and wine flavor research and development by analyzing this feedback, creating a win-win for both consumers and the company in a way that is revolutionizing innovation in the wine industry.

Agenda

10:30 AM - 10:35 AM
Logging on
10:35 AM - 10:40 AM
Opening remark
Alan Beebe
10:40 AM - 11:25 AM
Wine tasting lesson for beginners
Philip James
11:25 AM - 11:30 AM
Q&A

Speakers

  • Alan Beebe (President at AmCham China)

    Alan Beebe

    President at AmCham China

    Alan Beebe is President of the American Chamber of Commerce in China based in Beijing. He has over twenty-five years of business experience in Asia, including seventeen years in mainland China.

    As President, Alan oversees all advocacy, programs, partnerships and insights provided by the Chamber to support the business growth of nearly 900 foreign corporations operating in China, including most of the U.S. Fortune 500. He leads major advocacy initiatives related to trade tariffs, market access, cybersecurity, Made in China 2025, China’s NGO law and structural imbalances in U.S. – China trade and investment.

    In 2018, he launched AmCham China’s Technology & Innovation Initiative, focused on the business and policy implications of disruptive digital technologies - such as artificial intelligence (AI), blockchain and cloud computing – for U.S. companies in China.

    Prior to joining AmCham China, Alan held various senior executive positions in China with EY, IBM, and management consulting firms AT Kearney and PRTM. He also led a Beijing based start-up for five years, the China Greentech Initiative, which merged in 2014 with the Paulson Institute, founded by Hank Paulson.

    Alan has advised a wide range of corporations and global investors on investing and operating in China. His clients have included global private equity firms, high technology companies, energy related companies, and major state-owned and private Chinese enterprises.

    He holds a Master’s degree from Yale University in International Relations and a Bachelor’s degree in Business Administration and Computer Science from the University of Nebraska-Lincoln in the U.S. He is a Board of Advisor of the Yale Club of Beijing and in that capacity promotes academic and cultural exchanges between the U.S. and China. He is a fluent speaker of mandarin Chinese, and reads and writes Chinese. Alan was born and raised in Omaha, Nebraska.

    view more
  • Philip James (CEO of Penrose Hill)

    Philip James

    CEO of Penrose Hill

    Philip James is a serial entrepreneur who has spent the past decade in the wine industry developing properties that leverage technology with human insight and world-class winemakers to deliver finely crafted wines at an affordable price point. As CEO and founder of Penrose Hill, Philip oversees one of the 100 largest wine producers in the U.S.. Penrose Hill also sells direct-to-consumer through its wine club, Firstleaf, which has more than 50,000 members. Penrose is backed by investors including Greycroft Ventures and Loeb Enterprises. Philip has post-graduate degrees from Oxford University and Columbia University.

    view more

Tickets

Free Attendance
Standard Price Complimentary

Penrose Hill

Penrose Hill, as a famous wine technology company in the United States, is establishing a wine company business model with customers as the core.


At present, Penrose Hill set its trading headquarter in Manhattan, New York and owns winery in Napa, California. At the same time, the company has established alliance and cooperation with hundreds of wineries around the world. The company's sales channels cover the whole United States and many countries around the world. It produces more than 200 wine brands and has product lines from 10 countries of origin. Its products have won more than 1,000 awards, including more than 95 points of wine rating, exhibition best products, annual winery and other awards.


Penrose Hill started with e-commerce, and has more than 50,000 members in the United States with wine club as the largest sales channel. Through digital science and technology and professional sales management personnel to provide customized services for members, ensure that each member can buy wine in line with their own unique background and taste preferences. This provides a highly reliable customer experience for members and brings hundreds of thousands of customer feedback to the company. Penrose Hill guides the next step of raw material procurement and wine flavor research and development by analyzing customer feedback. This solution is win-win for both consumers and company, and it is also a revolutionary innovation in the wine industry.

About M2M series

The M2M series (Member-to-Member) is AmCham China's commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China's name and participation by AmCham China's personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.