Harmful Online Content & Minors: What the New Measures Mean for Corporate Compliance
在数字浪潮深刻重塑青少年成长生态的当下，网络空间已然成为未成年人学习、社交与娱乐的核心场域。然而，海量信息中潜藏的性暗示、网络暴力、不良价值观等内容，正对青少年身心健康构成不容忽视的影响与挑战。
为系统回应这一社会关切，八大部门联合出台《可能影响未成年人身心健康的网络信息分类办法》，首次以"四大类负面清单"划定了精准红线，为网络信息的识别、提示与监管提供了明确依据，也为教育机构、互联网平台及相关企业的合规运营提出了更高要求。
In the digital age, the internet has become a vital space for minors to learn, socialize, and engage in entertainment. However, amidst the vast expanse of information, content such as sexual innuendos, cyberbullying, and harmful values poses potential threats to the healthy development of young people. To create a safer online environment that supports the physical and mental well-being of minors, and to clearly define the types, scope, assessment criteria, and notification methods for online information that may affect them, eight government departments jointly issued the Measures for Classifying Online Information That May Affect the Physical and Mental Health of Minors. For the first time, this regulation establishes a "negative list" across four major categories, setting precise boundaries. The Measures provide critical guidance for defining harmful information and for the oversight responsibilities of schools, businesses, and internet platforms moving forward.
本次分享将围绕《办法》展开系统解读，分为七个板块：
一、出台背景与立法意义，从网络环境的复杂性、未成年人成长特性及社会关切出发，阐释规则制定的深层逻辑；
二、核心内容分类解读，聚焦四大负面清单，结合典型案例剖析诱导不良行为、扭曲价值观、不当使用未成年人形象及信息等关键条款；
三、重点领域合规要点解析，分别从教育机构、平台企业、商业营销三个维度，剖析未成年人信息保护、平台注意义务及营销活动的合规边界；
四、典型案例警示与法律后果，通过真实案例揭示违规行为的现实风险与法律代价；
五、企业合规实践策略与工具，提供内部制度建设、技术工具应用与应急机制搭建的务实建议；
六、未来监管趋势与国际经验参考，立足本土，对比中美规则，助力跨国企业构建适应多司法辖区的全球化合规框架；
七、总结与合规自查，结合实际场景发放自查清单，引导与会企业开展互动式合规诊断。
This session will provide a detailed interpretation of the Measures across seven key areas:
- Background and Legislative Significance: Exploring the complexity of the online information environment, the unique developmental characteristics of minors, and broader societal concerns to contextualize the rationale and importance of the regulation.
- Interpretation of Core Provisions: Focusing on the four categories of the negative list—information that encourages minors to imitate harmful behavior, information that negatively impacts minors' values, improper use of minors' images, and improper disclosure of minors' personal information—with illustrative examples.
- Compliance Essentials in Key Areas: Analyzing compliance obligations across three domains: educational institutions, platform companies, and commercial marketing, covering the use of minors' information, platform duties of care, and emerging issues in marketing practices involving minors' images.
- Case Studies and Legal Consequences: Reviewing real-world cases to highlight the prevalence of harmful information and the legal repercussions of non-compliance.
- Corporate Compliance Strategies and Tools: Offering practical recommendations for building internal compliance systems, leveraging technical tools to mitigate risks, and establishing emergency response mechanisms.
- Future Regulatory Trends and International Perspectives: Comparing Chinese and U.S. regulations to support multinational companies in developing a global compliance framework with jurisdiction-specific guidelines.
- Summary and Self-Assessment Checklist: Providing a hands-on checklist for participants to assess their current practices and engage in interactive self-evaluation.
此外，本次活动特别邀请国际学校市场负责人，从教育实践角度对相关法律内容进行补充解读与总结，并结合实际案例展开分享与探讨，帮助与会者从法律与教育双重视角，更全面理解未成年人网络保护与企业责任。
In addition, the session will feature a representative from an international school who will provide reflections from an educational perspective, offering a practical synthesis of the legal framework alongside case sharing and discussion. This dual perspective aims to help participants better understand both regulatory expectations and real-world implications in supporting minors' well-being in the digital age.
Event details:
- Event format: Hybrid
- Time & Date: 2:30 PM - 4:00 PM, Thursday, April 9
- Language: Chinese
- Venue: AmCham China Office
- Contact: Ada Yang, ayang@amchamchina.org; Melody Wen, mwen@amchamchina.org
Notes:
- Tickets are nonrefundable within 48 hours before the start of the event.
- Please make sure to register with your company email address.
