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The rise of the internet has brought a new phenomenon: self-made superstars with millions of followers and a strong voice that can make or break even some of the biggest brands. But how new this phenomenon really is and is it here to stay? For now, online influencers aka Key Opinion Leaders (KOL, 网红 wǎnghóng in Chinese) successfully continue attracting marketing budgets and making waves on social media and live streaming apps.
To help you understand one of the biggest marketing trends, we are happy to welcome Elijah Whaley, Chief Sales & Marketing Officer at PARKLU, China's Premier Influencer Marketing Platform as June's AmCham CMO Breakfast speaker. Elijah is also the Cofounder of the Chinese beauty influencer brand Melilim Fu. Melilim is the number one ranking Beauty Influencer on Weibo. He will share some of his favorite success cases and some of the challenges he has encountered working with the biggest KOL stars on China social media.
Join us for the breakfast on Thursday, June 20, at Kerry Hotel to get practical ideas, tips, and techniques that will make your business successful through influencer marketing. Learn from the leading influencer marketing expert, get inspired by new ideas and network with other marketing executives in Beijing.
AmCham China CMO Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.
