Yang is a highly accomplished senior expert in brand marketing and public relations, currently serving as Senior Vice President at Edelman. With a focus on lifestyle sectors, she brings extensive expertise and experience to her role.
With over 20 years of experience in marketing communication and public relations in fashion, luxury, beauty and entertainment sectors, Yang has demonstrated her versatility and excellence in the field. She has also handled exclusive event projects, including event design and holistic operation and management for APC CIIE, Ferragamo Gala Dinner, OMEGA Gala and other brands’ grand launch events in China.
Joining Edelman’s Consumer Practice in 2025 as an SVP, Yang quickly established herself as a leader in the field. Her deep knowledge of marketing communication and public relations, coupled with strong industry relationships in fashion, luxury, beauty, lifestyle, and general consumption, have been instrumental in driving successful campaigns for top companies worldwide.
Before joining Edelman, Yang served as the Consumer Lead in Beijing at Weber Shandwick.
Throughout her career, Yang has been actively involved in various PR communication and marketing activities, working with renowned brands such as OMEGA, Salvatore Ferragamo, Tiffany & Co., Galeries Lafayette, Universal Pictures, Airbnb, Anta Group, Microsoft, Amore Pacific, SEPHORA, Levi’s, Apple, Nestlé, Starbucks and more. Her ability to deliver impactful campaigns and her exceptional understanding of client needs have consistently positioned her as a trusted partner.