瑞金麟电子商务CEO，毕业于清华大学，曾先后服务于联想集团及中粮集团。曾任联想集团企划总监，先后负责联想中国、联想全球供应链、联想消费集团运营管理；在中粮任职期间，创建中粮品牌电子商务业务，3年时间将中粮电商业务从零起步做到3亿规模,业务覆盖B2B,B2C,B2B2C等多个领域。2014年掌舵瑞金麟电子商务。
兼具多年传统企业操盘经验以及电商服务经验，对传统企业转型互联网、以及电子商务发展策略等均有独到见解，在微信电商、粉丝经济、社群电商等也有颇多理论和建树；2014年掌舵瑞金麟电子商务，服务中粮、联想、forever21等近百家知名企业，横跨服饰、快消、母婴、3C、汽车等多个行业，带领其成为中国电子商务一体化服务领导者；在电子商务领域，曾荣获人社部颁发的“2014中国电子商务杰出导师”“2015年度移动营销新锐人物”等各类奖项。
After graduating from Tsinghua University, David successively worked for Lenovo and COFCO. While serving as Planning Director for Lenovo, David was responsible for Lenovo China, Lenovo Global Supply Chain, and Lenovo Consumer Product Operations Management. At COFCO, he established COFCO’s brand E-commerce business, and he successfully accomplished the RMB 300 Million Yuan of COFCO E-commerce business from zero within 3 years with the business covered B2B,B2C,B2B2C and other fields. In 2014, he began to manage Rkylin E-Commerce as a senior leader.
With many years of experience in traditional enterprise control, operations and the E-commerce service experience, he has formed the original views in transforming traditional enterprises to the internet and E-commerce development strategies; moreover, he has contributed extensively to WeChat E-commerce, fan economy and Community E-commerce. In the field of E-commerce, he has been awarded the “2014 Chinese Outstanding E-commerce Supervisor” and “2015 Mobile Marketing New Figure” and other awards by Ministry of Human Resources and Social Security of the People's Republic of China.

英国伦敦城市大学MBA，中国互联网大会、亚洲电子商务与数字营销国际高峰会等高级论坛演讲嘉宾，中国经济之声、新华网、销售与市场等知名媒体特邀专家，著有多部互联网化相关书籍与文章。14年行业经验，拥有丰富的本土企业、跨国公司和政府机构管理咨询、互联网战略创新咨询与行业实践经验，帮助客户借势“互联网+”，成就卓越绩效、实现快速发展。曾任职于Kim Son UK、正略咨询集团、易观国际等专业服务机构。
Together with his team, Yu is committed to helping MNCs and Chinese organizations develop business strategy, drive e-commerce transition and achieve sustainable growth. He has more than 14 years of international management experience in marketing and business consulting, with an extensive background in multiple industries including Retail, Internet & E-commerce, Consumer Products, Real Estate, Industrial Goods and Logistics. He is a frequent speaker at top industry events and is regularly interviewed and quoted by many publications on topics including business innovation, management transition and e-commerce market in China.