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2015年9月1号， 国家颁布施行《广告法》。一年后的同一天，《互联网广告管理暂行办法》正式生效。

为帮助会员准确理解和正确执行以上两法， 中国美国商会连同中国广告协会共邀行业资深专业人士进行介绍和解读。我们邀请到的演讲嘉宾包括：中国广告协会会长张国华先生， 国家工商总局广告司副巡视员水志东先生， 中国广告协会法务部负责人孟雅娟女士。

请注意该活动语言为中文。

The Interim Measures for the Administration of the Internet Advertising ​took effect on Sept. 1, 2016, precisely one year after the enforcement of the Advertising Law.

To help companies understand and ensure compliance with the regulatory measures and the Advertising Law, AmCham China teamed up with the Chinese Adverting Association(CAA) and invited seasons experts to interpret the regulations. ZHANG, Guohua, President of CAA, SHUI Zhidong, Deputy Inspector of SAIC , and MENG Yajuan from CAA's legal affairs department will join and share with AmCham members their own take on the regulatory measures.

Please note that the event will be conducted in Chinese.

Agenda

2:00 PM - 2:30 PM
签到/Registration
2:30 PM - 2:40 PM
张会长开场致辞/Openning Remarks by President Zhang Guohua of CAA
2:40 PM - 3:20 PM
互联网广告管理暂行办法解读 / Introduction the Interim Measures for the Administration of Internet Advertising
水志东 Zhidong SHUI
3:20 PM - 4:00 PM
广告法解读/Introduction the Advertising Law
孟雅娟 Yajuan MENG
4:00 PM - 4:40 PM
答疑/Q&A

Speakers

  • 张国华 Guohua ZHANG (会长/President at 中国广告协会/ CAA)

    张国华 Guohua ZHANG

    会长/President at 中国广告协会/ CAA

    http://www.china-caa.org/

    2016年11月至今 中国广告协会会长
    2013年7月至2016年11月 国家工商总局广告司司长
    2016.11- Present, President of CAA
    2013.7-2016.11, Director General, Advertising Supervision Department, SAIC

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  • 水志东 Zhidong SHUI (副巡视员/Deputy Inspector at 国家工商总局/SAIC)

    水志东 Zhidong SHUI

    副巡视员/Deputy Inspector at 国家工商总局/SAIC

    http://www.saic.gov.cn/

    主要业务和研究领域：广告内容正当性、合理性的判别方法和依据，广告行为、广告活动正当性的分析判定；近年主要研究领域为互联网广告监管问题。
    Shui Zhidong, Inspector of Advertising Supervision Department under the State Administration for Industry and Commerce(SAIC). His main research area covers discriminant method and determining criteria for advertisement content’s legitimacy and rationality, analysis and judgement on the advertising behavior and its legitimacy; Recent years, his research focuses on internet advertising regulatory issues.

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  • 孟雅娟 Yajuan MENG (负责人/Head of Legal Dept. at 中国广告协会/CAA)

    孟雅娟 Yajuan MENG

    负责人/Head of Legal Dept. at 中国广告协会/CAA

    http://www.china-caa.org/

    中国广告协会法务部负责人，从事广告合法性咨询工作多年，实务工作经验丰富
    Ms. Meng Yajuan, head of Legal Department in China Advertising Association, has engaged in consulting service of advertising legitimacy for years with rich practical experience.

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Tickets

AmCham Cardholder
Member Price RMB 90
Member Price (Pay at the door) RMB 150
Employee of Member Company
Standard Price RMB 250
Door Price RMB 250
Non-Members
Standard Price RMB 400
Door Price RMB 600

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