E-Commerce in China: What you Need to Know

The Chinese e-commerce market is the largest in the world. This market has its own unique features: local players and local practices are quite different from their Western counterparts. These features will be fully explained with various case analyses and examples. This training will also give you details of how the market works, demonstrations of business models for e-marketplaces in China, how and why brands leverage cross-border e-commerce, and digital media and social media's influence on e-commerce.

Why you need this training: Whether you are a brand representative or an individual merchant working on an e-commerce project in China, this training will help you understand the unique traits of the Chinese e-commerce market, best practices for e-commerce in China, as well as the Chinese digital ecosystem. Through real-life examples and case studies, this training will allow you to gather the necessary practical and market knowledge to enable the success of your e-commerce project in China.