Based in SPT Beijing Office, Dai has served as the Vice President of distribution sales and production for Sony Pictures Television (SPT) in Greater China since 2015. As head of distribution sales, she manages TV, new media, IPTV, VOD, and format program syndication across all Sony Pictures Entertainment portfolios in Greater China. As head of television production, she manages all scripted and unscripted production business for SPT in Greater China region. Dai executive produced the upcoming hit comedy “Xin Hun Gong Yu”, a groundbreaking Chinese remake of the classic American sitcom “Mad About You”, airing on Dragon TV and Youku Tudou in January 2016. Apart from localizing overseas TV series and formats into local Chinese shows, Dai oversees the process of bringing successful Chinese IP and stories to the American and European market.
Dai had served as Executive Director for SPT since 2011. During her tenure, she has successfully produced a number of popular unscripted formats, including Jiangsu TV’s “Raid the Cage”, CCTV’s “Dancing Nation”, and Zhejiang TV’s “Dr. Oz”. Prior to joining SPT, Dai worked at Viacom and Entertainment Rights now Dreamworks as Manager in charge of Program sales.
After receiving her Master’s degree in International Journalism at Cardiff University, Dai started her professional career in Hunan Broadcasting System as a producer and journalist.