Event Details
近年来，全球局势动荡加剧，地缘政治的变化给企业运营带来了前所未有的挑战。从国际冲突的影响到政策环境的调整，再到技术革新带来的机遇与风险，企业如何在充满不确定性的环境中保持稳健发展，成为了必须思考的问题。
同时，在实操层面上，企业需要更加关注敏感议题，如国际话题的潜在风险、地图与国旗的合规使用、地区相关表述的规范，以及如何在不同市场间平衡海外立场与国内立场的差异。此外，国内舆论环境的变化，如女权主义、劳工权益、动物保护、民族保护主义等议题，也对企业的品牌形象与市场策略提出了新的挑战。
中国美国商会诚邀您参加"2024年舆情年度观察及跨国企业在华经营风险管理策略"分享会。本次活动由爱德曼中国高级副总裁仲佳伟主持，特邀博然思维合伙人梁启春、智云图总经理姜晓峰，共同探讨跨国企业在华运营面临的危机和应对策略，并分享切实可行的危机管理策略。希望通过本次交流，为会员企业提供前瞻性思考与实战经验，助力企业在复杂环境中稳步前行。
活动详情：
- 活动地点：北京市朝阳区盈科中心东一门3层，中国美国商会华盛顿会议室
- 时间和日期：3月7日，星期五3:00 PM - 5:00 PM
- 语言: 中文
- 联系方式: Dandan Li, dli@amchamchina.org;
注意事项：
- 退款申请截止时间为3月5日北京时间17:00 PM。
- 如使用会员门票，请使用会员企业电子邮件地址进行注册。
- 电子发票将在3月14日前发送到您注册的邮箱中。
- 请注意活动为闭门会，不允许记录。
In recent years, global instability has intensified, and geopolitical shifts have brought unprecedented challenges to corporate operations. From the impact of international conflicts to adjustments in policy environments and the opportunities and risks brought by technological advancements, businesses must now navigate an increasingly uncertain landscape to maintain steady growth.
On the practical level, companies need to pay closer attention to sensitive issues such as potential risks associated with international topics, compliance in the use of maps and national flags, standardization of regional terminology, and how to balance differing overseas and domestic positions across various markets. Additionally, shifts in domestic public opinion—on topics such as feminism, labor rights, animal protection, and economic nationalism—are posing new challenges to corporate branding and market strategies.
AmCham China would like to invite you to attend the "2024 Public Opinion Annual Review and Risk Management Strategies for Multinational Enterprises Operating in China" sharing session. Peter Zhong, Senior Vice President at Edelman China, QC Liang, Partner at Brunswick, and Shawn Jiang, Managing Director at China Advocate, will join the panel discussion to share their insights. They will explore the impact of the current international landscape on corporate operations and share practical crisis management strategies.
Event details:
- Location: AmCham Washington office, 3F, East Gate 1, Pacific Century Place, 2A Workers' Stadium North Road, Beijing
- Date and Time: March 7, Friday 3:00 PM - 5:00 PM
- Language: Chinese
- Contact: Dandan Li, dli@amchamchina.org
Notes:
- Refund application deadline: March 7, 17:00 PM Beijing time
- If using a member ticket, please register with your member company's email address.
- E-fapiao will be sent to your registered email by March 14.
- Please note this is a closed-door and off-the-record event.
