Event Details

***Please note that this course will be conducted in Chinese.***


Under the rapidly changing global political and economic environment, the development of multinational enterprises in China presents both opportunities and challenges, requiring rapid internal decision-making and response. However, due to the multitude of high-level affairs, limited understanding of local policies status, and susceptibility to international media influence, there may be deviations in understanding, which greatly challenges the "upward reporting" capacity of government affairs departments.


In this context, the Chamber specially invites Brent Yuan, Partner of Yuan Associates, to bring a new "upward reporting" themed government affairs training. This training will be conducted in the form of a "storytelling session" to share how to effectively conduct internal high-level communication and government affairs management.


Course Features:

Adopting the form of a "story-telling session", covering nearly 40 practical cases from different industries and perspectives, sharing strategies and communication skills for high-level reporting.


This course is intended to enhance the following skill sets:

  • Internal Upward Management: Accurately introduce government affairs analysis and facilitate the high-level decision-making in enterprises.
  • Topic Analysis and Research: Systematically sort out complex issues and provide precise analysis for high-level concerns.
  • Communication and Reporting Skills: Clearly express the macro environment and policy situation, improve the logic line and efficiency of communication.


Who Should Attend?

  • Government affairs specialists, managers, directors, etc. who want to improve their skills in the upwards reporting.
  • Multinational enterprise management personnel in China, who are responsible for government affairs and other related work and need to report to the headquarters.


Course Outline:

"Part One"

1. "Starting from the End" and Cultural Differences

2. Overall analysis and decomposition of macro environment

1) Introduction of Key Trends

2) Reporting Support from Different Perspectives

3) Research and Analysis of "Hopper-shaped"

4) Provide a Perspective of Observation and Analysis, Not Related to "Failure"

3. Basic Elements of Reporting (Part 1)


"Part Two"

4. Specific Methodology

5) Data Reference

6) Structural Diagram/ Framework Map

7) Timeline

8) Benchmark, etc.

5. Different reporting scenarios

9) Before the Government Meeting

10) After the Government Meeting

11) Workshop

12) Crisis Management

6. Basic Elements of Reporting (Part 2)


Training Details:

  • Format: Online, Microsoft Teams
  • Date and time: 1-4 PM, January 15&16, 2025
  • Contact person: Linda Cheng (lcheng@amchamchina.org/ 022 2318 5075)
  • Due to the close connection between the first and second parts of the course, separate registration is not accepted.
  • The materials that can be shared after training will only be retained on the experience summary page, and specific cases involving enterprises will be deleted. If there are format frameworks available for reference, they will be deleted and retained as appropriate.

Speaker

  • Brent Yuan (Partner and Senior Director of Yuan Associates)

    Brent Yuan

    Partner and Senior Director of Yuan Associates

    Brent Yuan joined Yuan Associates in January 2010 and became a partner in January 2017.
    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in multiple sectors like manufacturing, chemical, consumer goods, agriculture, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in China, which has received massive positive recognition after years of operation.
    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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Agenda

  • Jan 15, 2025

  • Jan 16, 2025

1:00 PM - 1:10 PM
Online Login
1:10 PM - 2:50 PM
Theme Sharing
2:50 PM - 3:00 PM
Halftime Break
3:00 PM - 4:00 PM
Theme Sharing

Tickets

Cardholders and Member Company Employees
Standard Price RMB 2,580
Non-Member
Standard Price RMB 3,080