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The fight for Chinese Consumers has begun. Listen in as two consumer experts – McKinsey Senior Partner Jonathan Woetzel and Peking University, Guanghua School of Management Professor of Investment Jeffrey Towson – unpack their key insights on this critical market.
After the success of their One Hour China Book, Woetzel and Towson are back to discuss with us:
- Why China is now the world's most complicated consumer market
- Why competition for Chinese consumers is absolutely brutal
- What are the fundamental factors for winning and losing
Meet the speakers:
Jonathan Woetzel - Based in Shanghai since 1996, Jonathan Woetzel is a Senior Partner in McKinsey's Shanghai office and Director of the McKinsey Global Institute (MGI) in Asia. In addition to his work advising domestic Chinese and multinational businesses on their strategic issues, he also co-leads the Urban China Initiative (UCI),a think tank devoted to transforming China's urban future, and is a lecturer at the Peking University, Guanghua School of Management, the China-Europe International Business School, and an honorary lecturer at Jiaotong University's Antai Business School.
After the success of their One Hour China Book, Woetzel and Towson are back to discuss with us:
- Why China is now the world's most complicated consumer market
- Why competition for Chinese consumers is absolutely brutal
- What are the fundamental factors for winning and losing
Meet the speakers:
Jonathan Woetzel - Based in Shanghai since 1996, Jonathan Woetzel is a Senior Partner in McKinsey's Shanghai office and Director of the McKinsey Global Institute (MGI) in Asia. In addition to his work advising domestic Chinese and multinational businesses on their strategic issues, he also co-leads the Urban China Initiative (UCI),a think tank devoted to transforming China's urban future, and is a lecturer at the Peking University, Guanghua School of Management, the China-Europe International Business School, and an honorary lecturer at Jiaotong University's Antai Business School.
Jeffrey Towson - Jeffrey Towson is a professor of investment at Peking University, Guanghua School of Management, a private equity investor and a best-selling author. He has a 15+ year career investing and advising across markets in the US, China and the Middle East, in which he has developed over $25B in real estate, hotels, banking/financial services, insurance, healthcare, consumer products, retail, technology, petrochemicals and energy/infrastructure. He is currently Managing Partner of Towson Capital and previously he has worked for Prince Alwaleed as Head of Direct Investments for Middle East, North Africa and Asia Pacific.
